x
Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

What is SEO?

Ruben Quinones August 6, 2010 Category Search Engine Optimization (SEO)

Search Engine Optimization Today

What exactly is SEO?  Depending on who you ask, you may get different responses, but SEO is typically used for most vehicles for search including search marketing and sponsored search.  The approach has also changed over the years, and hear is an angle on what SEO is today.

Subscribe Via YouTube or Itunes


Transcript:

Duration of Video:  3 min 46 sec.

 Ruben Quinones:  Welcome to Path TV. What is SEO? S E O we will first go to the abbreviation for Search Engine Optimization and many people actually use that term for a variety of things that really represents different compartments of online marketing.

Search Engine Optimization really uses all the technical earlier in this decade. It was basically how you have coded your website. Lot has changed since then and obviously Google coming in to the market and bringing sponsored advertising into play. We now have different ways that you can market online.

There are two primary ways to get on Google one is Organic which is Search Engine Optimization but this is not more than just coding your website. You will have to write a copy, you have to be fresh, you have to be relevant and you continuously putting up content and content can be anything from video   to Audio to copy that in actual words which is what blogging has been really pretty big over last couple of years.  So you have WAN and there a lot of work and we do a lot here for clients. But then you also have  like an immediate impact over the last ten years of Google Paper click has some people think as paper click as SEO but really it’s page search  with some  sponsored results and that is  another area altogether.

I will probably put together some episodes on Paper click and how we take it advantage for our clients and how would you be able to benefit from that but Search Engine Optimization is actually what it was for years ago but it’s not technical anymore  but it lot more that goes to code your site. So in short Search Engine Optimization is putting together at first inside your site, outside your site with twin packs to your site social media all these different components of a web really represent with SEO is today. Very different from five, ten years ago when you can pretty much just change your code on your site and do very well and write very well because that time many websites were doing it. 

So put together for more episodes on how you can take advantage of SEO in next couple of months. But it is still specific when you choose your website or just a hypothetical question. Email us at [email protected] and I make sure to include that while addressing sooner or later and put some content in that.  So thank you for tuning in I will see you next time. Have a Good Morning, Good Afternoon, Good Evening whenever you are watching this.

Most Recent

App Store Optimization Tips for SEOs (and Other Digital Marketers)

By Romain Damery, PathInteractive | December 5, 2016

Do you know how to make sure that fantastic app is actually seen? So, you or a client has created […]

Read More

Ad Age Names Path Interactive as #3 Best Place to Work in 2016

By Sarah Fonseca Dryden, PathInteractive | December 2, 2016

Many thanks to all our team members for making Path Interactive Ad Age’s #3 Best Place to Work this year. […]

Read More

Content Marketing 101: How to Set Up Buyer Personas & Create a Content Map

By Emil Mequita, PathInteractive | November 21, 2016

The First Rule of Content Marketing: Know Where the Heck You’re Going The ‘Worldwide Web’ is living up to its global […]

Read More