A leading search marketing agency in New York City.

Nearly 10 years in the digital trenches have taught us that there is no substitute for working smart. It’s never just about a lift in traffic numbers or the buzz of an extra thousand “likes.” Instead, we ask: Who is clicking? Why are they engaging?

We sift the data for the hidden trends and latent opportunities, and we hone in on the factors that matter most to our clients’ bottom line. With these deeper, more sophisticated analytics, we ensure that our campaigns capture and engage the right kind of customer for our clients.

We Overdeliver and Overcommunicate

Every company is going to tout its passion and commitment, but at Path, we are relentless overachievers. In a field where the only constant is constant change, we pride ourselves on taking a flexible approach to our clients’ marketing goals while maintaining a borderline obsession with ROI. We’ll do whatever it takes to win, and make no mistake—we like to win.

Our relationships are built on transparency and constant communication. We won’t just tell you what we will do, we’ll show you how and why. We’ll teach you how to see what we see in the data, and we’ll take on your business’s challenges as our own.

We craft holistic digital marketing campaigns that consistently exceed expectations. If you’d like to learn what we can do for your business, why not get in touch? Our team is always on the look-out for forward-thinking companies in search of visionary digital marketing. See Our Services

Tools & Certifications


A Commitment to Education

The same commitment to excel for our clients prompts us to take a leadership role in our industry. Members of the senior management team also serve as instructors at New York University’s School of Continuing and Professional Studies. There, CEO Michael Coppola and V.P. of Client Strategy Ruben Quinones teach courses on Search Marketing to the next generation of digital specialists as part of NYU’s New Media Marketing program. In addition, Path also develops specialized corporate training programs in SEO and Social Media marketing for its client-partners.

The Path Difference


Every member of the team is committed to meeting our client's needs.


Regular reports and constant emails and calls ensure that our clients always know how their campaigns are performing.


We are relentless optimizers, constantly seeking to increase ROI.


We utilize best-in-class technology platforms and integrate them with client systems to produce deeper insights.

Ready For Exceptional Results?

Work with us to move your marketing in the right direction.

Contact Us