Like Mark McGwire’s head, ecommerce is big and getting bigger:
eMarketer estimates 87.5% of US internet users ages 14 and older, or 178.5 million people, will browse or research products online this year. Of that group, 83% will make a purchase online, for a total of 148.1 million online buyers in 2011. By 2015, 170.3 million people, or 76.3% of the online population, will make a purchase on the web.
Though the number of online shoppers continues to climb, aided by ecommerce innovations like GroupOn, the growth rate is slowing because many consumers are already shopping online. This means online retailers — and the people doing their SEO, marketing, and development — will have to step up their game if they’re going to stay competitive. Adam Audette wrote an article last November for Search Engine Land with a number of excellent suggestions for keeping ecommerce sites competitive. Both technical and accessible, from SEOs to CEOs this is a great read for anyone involved in online retail.
Trends in ecommerce and SEO continue to surprise. Staying on top of consumer shopping behavior with discounts and free shipping, offering rich product pages and video, and embracing the coming wave of visual search, will pay dividends.