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What is Semantic Search?

Joe Rega January 22, 2014 Category Digital Marketing

Since 1998, Google’s main objective has been to “organize the world’s information and make it universally accessible and useful.” With every algorithm update and advancement in technology, they live by this on a daily basis. However, since there are nearly 1 billion websites currently on the internet, organizing this data can prove to be extremely difficult.

search enginesTo understand why this can be difficult you have to first understand how search engines work. Think of Google as a giant filing cabinet; everything is organized by whatever word or phrase you enter. Search engines, such as Google, continually crawl the web looking for new information and storing it by relation to keywords. This grouping makes it easier to determine the value of the information that is best related to a user’s query.

Since more and more websites are appearing every day and more and more people are gaining access to the internet, we need to get smarter on how we organize our content. Enter Semantic Search.

Semantic search, as defined by Wikipedia, “seeks to improve search accuracy by understanding searcher intent.” To better understand what someone is looking for, search engines need to understand what words mean. Fortunately there is a way that we can markup our data to better serve this to search engines.

Using Schema.org we can use specific tags to markup our pages that will make it easier for search engines to crawl and index the breadth of information that is currently out there. Google, Bing, Yahoo and Yandex all rely on this information so it’s definitely worth looking into.

A recent post by Steve Sonnes discussed what the future of search will look like and semantic markup will definitely play a huge role in this.

Looking for a more comprehensive SEO strategy for your website? Contact Path Interactive today and request a proposal.

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