Yahoo has announced its search results are now powered from Bing’s organic search results.

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I’ve never seen AdWords in Google Toolbar results prior to today, and haven’t been able to trigger their appearance with any search other than for Orbitz, the online travel company.

A brand new AdWords beta, perhaps? (more…)

“Why should we pay for brand leads? We already rank in position 1 organically for our brand terms.”

It might be from your CMO or your contact that online shoe store you just signed, but whether you do in-house or agency paid search advertising, you’ve undoubtedly had this asked before (perhaps several times).

A couple of answers. (more…)

Sometimes a high-ranking site is as simple as not making the same mistakes as your competitors.  Here are some great tips for SEO marketing your website.

1. Showing Up Late

Being tardy to the party is never in fashion, and now, if your website is late to the game, you’ll be penalized. According to the Google Webmaster kit, page load times affect search rankings. It’s all about having the optimal experience for your sites user, and watching a spinning dial is not the best use of anyone’s time. Analytics will give you average page load time data, and Google recommends a few programs, like YSlow, that have tips for improving site performance.

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All the major search engines increase the number of searchers they offer an advertiser by allowing their search results to show on 3rd party websites.  The traffic for paid ads showing on these 3rd party sites is typically of a lower quality than that generated by the search engines’ own sites. However, that traffic is also usually cheaper, so some types of businesses benefit by having their ads show on search partner sites.

If you allow your ads to show on search partner sites, it’s important to constantly monitor the traffic those sites generate.  This fact was underscored one day a few weeks ago when a Path Interactive client suffered an 800% traffic spike on one particular adgroup in a Google campaign, with most of the spike coming from one keyword, with no corresponding increase in conversions.

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So, we all know what a tech giant Apple really is. Recently, there was a huge media frenzy over the release of their new product, Apple IPad. The IPad is a tablet that has no keyboard or mouse and is all touch screen. It also has a USB port and Internal HD.

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There are many moments in your daily life when you will need to know certain things but you don’t have access to a your laptop or computer, what do you do?  Mobile of course.

Now what about the fastest way to get search info on your mobile?

So you use your favorite app or you open up your mobile browser to do a quick search? Makes sense, but sometimes what turns out to be quick gets you stuck surfing the net or painfully dealing with a slow app…especially for us blackberry storm loyalist.  Sometimes the fastest approach is through the quick text. (more…)

Did Yelp Do The Right Thing?

Last week was feverish, to say the least. Google has been turned down from an advanced negotiation with Yelp.com, which had apparently walked away from the $550 million deal – a gutsy move, I must admit. (more…)

Will Google Ever Sit back and Relax?

With yet another sweeping gesture, Google manages to make all heads turn with its latest real-time search release. With Twitter giving Google nightmares, thanks to the latter’s real-time updates and even Bing taking longish strides by picking up partnerships with Myspace and facebook, this move from Google isn’t surprising, but it is certainly welcome. (more…)

There are many beliefs on singular and plural key phrases in the matter of optimizing. You would think a simple variation of adding an “S” or “ies” wouldn’t make all the difference right?

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