You’ve probably already noticed the fact that Google rolled out a new look yesterday for its SERP (Search Engine Results Page) for local searches. As you can see in the screenshot below, the old SERP featured a “7-Pack” of local business listings, interspersed with organic results from the wider web, surrounded on the top and right hand side with paid ads.
Category Archives: Search Engines
SMX East 2010 Session #1: Mobile Search Ads
Path’s first session for SMX East: Mobile Search Ads. We all know mobile search is the next big thing (with 500% growth from 2008-2010 according to Google), but do we know just how much weight it holds for SEM? Here are some interesting takeaways from the SMX East Mobile Search Ads session for your enjoyment. There were panelists from Google, Bing, Chitika, esearchvision and Range Online Media who all gave their statistics and tips regarding their experience with mobile search campaigns. Continue reading
Yahoo's Organic Search Results Are Now Powered From Microsoft's Search Engine Bing
Yahoo has announced its search results are now powered from Bing’s organic search results.
Google Docs & It's New Collaborative Features- How This Can Be Helpful For Your Business
Google has evolved into much more than a search engine competing with many companies other than search.
Continue reading
AdWords Now in Google Toolbar Results
I’ve never seen AdWords in Google Toolbar results prior to today, and haven’t been able to trigger their appearance with any search other than for Orbitz, the online travel company.
A brand new AdWords beta, perhaps? Continue reading
Pay For Search? I'm #1 Organically!
“Why should we pay for brand leads? We already rank in position 1 organically for our brand terms.”
It might be from your CMO or your contact that online shoe store you just signed, but whether you do in-house or agency paid search advertising, you’ve undoubtedly had this asked before (perhaps several times).
A couple of answers. Continue reading
Tips for SEO: Six Dinner Party Mistakes To Avoid
Sometimes a high-ranking site is as simple as not making the same mistakes as your competitors. Here are some great tips for SEO marketing your website.
1. Showing Up Late
Being tardy to the party is never in fashion, and now, if your website is late to the game, you’ll be penalized. According to the Google Webmaster kit, page load times affect search rankings. It’s all about having the optimal experience for your sites user, and watching a spinning dial is not the best use of anyone’s time. Analytics will give you average page load time data, and Google recommends a few programs, like YSlow, that have tips for improving site performance.
Running a Paid Search Campaign? Keep a close eye on Search Partners
All the major search engines increase the number of searchers they offer an advertiser by allowing their search results to show on 3rd party websites. The traffic for paid ads showing on these 3rd party sites is typically of a lower quality than that generated by the search engines’ own sites. However, that traffic is also usually cheaper, so some types of businesses benefit by having their ads show on search partner sites.
If you allow your ads to show on search partner sites, it’s important to constantly monitor the traffic those sites generate. This fact was underscored one day a few weeks ago when a Path Interactive client suffered an 800% traffic spike on one particular adgroup in a Google campaign, with most of the spike coming from one keyword, with no corresponding increase in conversions.
Searching for The Apple IPad? Watch Out for Black Hat SEO Techniques
So, we all know what a tech giant Apple really is. Recently, there was a huge media frenzy over the release of their new product, Apple IPad. The IPad is a tablet that has no keyboard or mouse and is all touch screen. It also has a USB port and Internal HD.
