Video content is no different than written content , in that there are certain SEO guidelines that should be implemented when posting it on the web.There are several reasons why you have video content or want to create video content. First off, it improves your chances of earning high-ranking video spots within Google. Also, it reaches out to the busy customers who prefer content in video format rather than text. Lastly, it is a good way to showcase a product or service features that cannot be easily shown through text or image content. Whatever your basis is for a solid video promotion campaign, you want to get your rank on Google’s Search Engine Results Page (SERP).
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Category Archives: Search Engines
Can You Solve This Google Authorship Markup Mystery?
Is Google granting authorship to you for article you haven’t even written? Well, you’re not alone. Continue reading
How to Track Subdomains in Google Analytics
Managing your master domain and your subdomain can be extremely helpful, especially if you have a blog and are focusing SEO efforts on multiple site channels. Moreover, It is necessary to make appropriate modifications in order to share visitor data across both of your domains.
What is Google Authorship Markup?
Summary Host : Ruben Quinones Guest : Avinash Conda
For a full step by step, read A Step by Step Guide to Google Authorship Markup.
Brand Strategy for SEO: 5 Ways to Define Your Brand & Why It’s Important
A Black Belt in SEO Isn’t Enough Anymore
SEO expertise is critical for any well-rounded digital marketing program, but a truly remarkable search marketer should also have an understanding of one of the most important underlying facets of marketing: branding.
A Step by Step Guide to Google Authorship Markup
Google’s Authorship markup allows for your picture to show up next to your link in search results, authenticating your content and potentially increasing the click thru rate on your search result.
Google Penguin Update
Facebook Search Engine? Can They Pull it Off?
Word is out that Facebook is looking to improve their search capabilities. Although it seems that it is limited to improving search only within their own platform, a Facebook Search Engine is certainly is going to draw some attention from Google. There already are some speculations that Facebook is making a play for a more robust search feature that would directly compete against traditional search engines.
Google Picking Up Descriptions Dynamically Based on Search Query
Google Uses Search Queries to Return the Right Description
After turning off the importance of keywords tag, now Google is working on picking up the descriptions it shows in the search results based on the content rather than solely depending on the description provided in the meta description tag.
We talk about how this is done on an episode of Path TV, with host Ruben Quinones and guest Avinash Conda. A brief summary of the conversation in the video is given below.
3 ways Google picks up the description of a web page:
- The description tag <meta name=”description” content=”put your description here” />.
- The description provided in the ODP – Open Directory project (Dmoz.org).
- Description randomly picked up from the on-page content.
When does Google actually pick up a description that’s different than the meta description tag?
- If the description provided in the description tag is too long
- If there’s no description tag
- When Google thinks it can pick up better description from the content based on the search query
What are other ways to suggest to the search engine the description you desire?
This can’t be controlled completely, but keeping in mind the following best practices can help prevent Google from showing a description different that the one you specify in the meta description tag:
- Write unique, relevant and short descriptions for each web page on your site. Avoid having same title or description tags on multiple pages.
- Include <meta name=”robots” content=”NOODP”> in the code to tell the robots to ignore the description from the Open Directory Project. Use <meta name=”robots” content=”NOYDIR”> for Yahoo! Directory (but currently only Yahoo!’s spider, Slurp, uses the Yahoo! Directory).
New Google SERP's Potential Effects on Paid Search
You’ve probably already noticed the fact that Google rolled out a new look yesterday for its SERP (Search Engine Results Page) for local searches. As you can see in the screenshot below, the old SERP featured a “7-Pack” of local business listings, interspersed with organic results from the wider web, surrounded on the top and right hand side with paid ads.
