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Path Interactive Speaking at Emerson Group Retail Industry Day

Leigh Evenson October 3, 2013 Category Agency News Press Room

Emerson Group is having its 6Th Annual Industry Day which will be taking place at the Ritz Carlton in Philadelphia , Pennsylvania on October 9th 2013. The planning sessions take on October 7th, 8th, 10th, and 11th.

Michael Coppola, CEO of New York search and Social agency Path Interactive, will be giving a talk called “Finders, Seekers: How She Discovers Your Category and Brand Online”. The focus of this year’s Industry Day is the female shopper and understanding how she shops. This year’s seminar will give you insights and suggestions to help achieve break through results when trying to reach the female consumer.

“Women have tremendous spending power in the retail market, and it’s growing. Market estimates are up to $15 trillion annually.* They handle the bulk of the purchasing decisions for consumer goods in the U.S. In view of these facts, we’ve invited recognized industry leaders who will provide real world analysis and suggestions to maximize your chances of converting this key demographic.” – The Emerson Group

About Michael Coppola

mike coppolaMichael Coppola is co-founder and serves as CEO of Path Interactive. Michael brings more than 15 years of traditional & online marketing experience with unparalleled insight, innovation and marketing expertise to the industry. As CEO, he drives the vision of the company, provides account and technology leadership and co-manages the day-to-day operations of the business.

About Path Interactive

Path Interactive is a leading New York City SEO and Social Media marketing agency aimed at providing results for a wide breadth of clientele anywhere from national to regional to local business brands. Path employs a unique approach to paid search management, organic site optimizations and social media marketing.  Path’s diverse team of media professionals encompass an expertise which extends from traditional marketing methods to new media as well as experience in both local and national markets.


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