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How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

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The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

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The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

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Mike Coppola Teaching Search Marketing Course This Summer at NYU

By Leigh Evenson, PathInteractive | July 1, 2016

Michael Coppola, CEO of New York search and social agency Path Interactive will be teaching a courses on search marketing this […]

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Ruben Quinones Teaching Search Marketing Courses At NYU This Summer

By Leigh Evenson, PathInteractive | June 30, 2016

Ruben Quinones of New York City Search and Social agency Path Interactive will be teaching Search Marketing at NYU’s School […]

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Keep Your Enemies Close: Things Your Competitors Can Teach You About Your Digital Marketing Campaign

By James Connell, PathInteractive | May 24, 2016

Competitor analysis is a wonderful, insightful and sometimes surprising means of learning more about your business. As a digital marketing […]

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Impact of Google AdWords Switching to 4 Ads on Top

By Steven Sonnes, PathInteractive | March 3, 2016

On February 19, 2016 Google confirmed they removed text ads from the right side of search result pages and will […]

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Ruben Quinones Teaching Search Marketing Course at NYU This Winter 2016

By Leigh Evenson, PathInteractive | January 13, 2016

Ruben Quinones of New York City Search and Social agency Path Interactive will be teaching Search Marketing at NYU’s School […]

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Why Pay For Clicks When You Rank High Organically

By Ann Paskor, PathInteractive | January 12, 2016

Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point of paying for […]

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