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Yahoo!’s Search Marketing Desktop, formally released, speeds up your paid search efforts…and offers an uncommon take on a common feature. Read the rest of this entry »
Can Twitter send real-time foot traffic to your business?
On Monday, Brian Morrissey at Ad Week put out an article about Twitter’s impending advertising platform and what features from various external satellite technologies it will likely integrate into its own program. Morrissey thinks the popularity both search and trending topics will be heavily featured in the new program, and he also sees increasing value in companies who’ve found a way to flow ad-copy into twitter streams or place units on various Readers such as HootSuite or UberTwitter.
While we think these are all accurate assessments of ways Twitter can retool traditional advertising models, we hope that one thing missing from Morrissey’s musing makes it into the final rollout of the program.
400 million profiles, millions of status updates, billions of photos being uploaded and viewed – Facebook is huge, monolithic and truly, wide-reaching. If you are on Facebook, that’s the size of the audience which can potentially look at your profile. However, unless you are a Britney Spears, Oprah or some other celebrity like that, no one except your friends (and to an extent, their friends) would take a gander at your profile. Read the rest of this entry »
No matter what you find yourself on twitter for, many people wind up getting obsessed about their following count. In spite of the overwhelming amount of information available on the Internet about “how to increase your follower count on twitter”, very few accounts actually have a four digit , much less five or six digit follower count. Now the big trap is to get caught up in the follower account because many of these high follower profiles wind up having low valuable followers.
Twitter should be a fun place to play and obsessing about your follower count can be very unhealthy, but that being said I think it would be prudent to provide a few tips on increasing your followers while staying “legitimate” and not spamming accounts like too many people often do.
Teach something: People are increasingly drawn to learning things from others. If you know any one thing well enough to talk about it, you should. Take to teaching on Twitter and see your follower count rising. Of course, it would mean that you dedicate some time to sharing some great information on twitter and you could learn how to do just that by following some Top Twitter users ( or power users) and pay attention to how they use Twitter. The key here is not to become an expert in everything that is popular, just be focused on something well.
They won’t follow you if they don’t know you: Leaving your twitter account empty or half-filled will get you a follower count which leaves me nothing to write home about. Complete your bio and add as much information as possible. Further, don’t fill out the information like you have on your resume. Twitter isn’t a recruitment service (although, it could be construed as one); it’s a social media platform. If there is one thing that stands out from the next Twitter account is your personality that blazes through your profile. Avoid using Jargon, make it easy for others to know you and understand what you do. Add your personality to your profile as well. It does not have to be all business.
Give before you ask: A classic tip for success has always been that you should be willing to give away valuable stuff in any form – be it information, trials, ebooks, reports, tips and trivia, little known facts, whatever. Perhaps, you are content with just re-tweeting others’ tweets relentlessly? Just keep giving stuff away for a long time to come and don’t even expect anything in return. Eventually, you will realize that you are being followed.
Let pictures speak: It has been noticed that pictures tend to be re-tweeted more often than anything else. Pictures truly speak a lot more than the 140 characters that you are allowed on Twitter. Use your mobile devices , camera, etc for taking pictures on the go and share it with your followers. Share with Twitter is now an almost standard option on most recent PDA software downloads.
Be careful not to obsess, having a few hundred loyal followers based on real information is much more valuable then falling into the traps of obsession will aggressive spammy techniques that are so often shared by the 6 digit home office twitter user. Personally, I wonder what some of these people actually do all day.
What other methods based on real value have you used for gaining followers on twitter?
Michael Coppola is Founder & CEO at Path Interactive, a NYC-based Search Engine & Social Media marketing firm.
What is one thing that is common to all the social media or web 2.0 websites? You will have access to these sites from computers and multiple devices but you still retain your anonymity as far as your location is concerned.
Foursquare, however, lets people know where you are, what you are doing and much more. It follows through those passageways, alleys, twists and turns. Once you are on foursquare, it feels like you have this little device strapped to you somewhere on your body that keeps beeping and emits signals using which everyone can track you. It is twitter, facebook and Google Buzz all geared to serve answers which are location specific. Read the rest of this entry »
Google earns a whopping $ 6-7 billion a year through its adsense program and there is this little start-up which might just slap the heck out of Google’s bread-winning, brilliant and a long-standing, profitable program.
Google adsense is a smart way of displaying merchant ads on most websites that talk about topics these are relevant to. For instance, Google Adsense would show pet food merchant ads or pet dog ads on a website that informs readers about pets or pet foods. Read the rest of this entry »
The activity levels at facebook are feverish. Facebook has been trying to experiment with a lot of hope page designs and has finally announced on the Facebook blog that it has taken to this particular set-up which is rather intuitive and simple to use. Use of the Top Menu and left bars The earlier Facebook design was a continuous stream of updates from friends, groups and the flooding of your personal space with random notes. The new set-up allows you to view your updates as a drop down menu and on the left bars. This new Facebook update should make it easier for you to find the information you need faster than ever before. The new notifications, friend requests, “join a group”requests, etc., will all appear with numbered red bubbles on the top left hand corner as shown in the snapshot below. Read the rest of this entry »
Social media has evolved from casual, digital chatter to something of real value for businesses all over the world. As such, it has taken a truly global dimension as in people now get together to discuss what social media can do for different spheres in our daily lives. Be it business, personal life, shopping, reviews, communities, etc., social media occupies a major territory on Internetville.
Meta tags are often a standard when it comes to search engine optimization and although it does not hold all the weight it once did – does it still serve a purpose? Many think that it does not make a difference, but coming straight from the source of Googles Webmaster Blog some meta tags are still definitely weighed.
So, we all know what a tech giant Apple really is. Recently, there was a huge media frenzy over the release of their new product, Apple IPad. The IPad is a tablet that has no keyboard or mouse and is all touch screen. It also has a USB port and Internal HD.
