In the last few months there has some buzz on mobile applications that introduce you to new people that share similar interests and are around your location real time. Some of the apps discussed in this video include, Highlight, Glancee, Pearescope, and Sonar. All four apps are available on the iPhone. Glance is also available on the Android. Continue reading
NYC Facebook Marketing Session at The NYXPO
New York, April 23rd – New York Digital Agency, Path Interactive will have on of it’s own, Ruben Quinones, presenting on some of the latest facebook marketing techniques that businesses are using with success. This is 7th Annual NYXPO and will now be held in a two day format at the Jacob Javits Center starting May 2nd 2012. The session, a sample from an NYC Facebook marketing course at NYU, will be held at 11:00 AM on Wednesday May 2nd.
It’s Been a Rough Week for the #Instagram Community:
It was just last week that the photo sharing application Instagram became available for
Photo Credit: Bloggokin
Android. Android users rejoiced, and iPhone users mourned the loss of their exclusive relationship, many enraged that their “Instagram Club” had been ruined. Twitter wars ensued and articles were written. However last week’s Instagram drama hardly seems significant after the bomb that dropped yesterday afternoon.
In case you haven’t heard:
Facebook bought Instagram for $1B. Yes, BILLION. Continue reading
Facebook Search Engine? Can They Pull it Off?
Word is out that Facebook is looking to improve their search capabilities. Although it seems that it is limited to improving search only within their own platform, a Facebook Search Engine is certainly is going to draw some attention from Google. There already are some speculations that Facebook is making a play for a more robust search feature that would directly compete against traditional search engines.
How Would Don Draper Use Social Media?
With all the buzz around the return of Mad Men, which endured a year and a half hiatus
between seasons, the premiere was a big hit on social media. Unfortunately, Don Draper could not have even conceived of how we leveraged participatory media as we watched him in action. This thought led me to wonder, if Draper could use Social Media, how would he go about it?
For the purpose of this post, we will stick to how he would employ social networks for his clients, not his personal life, although that would be a fun post to do 
. We will speak generally to which sites he might employ and how he would leverage them, starting from the least complimentary social network to the most. Continue reading
Facebook Marketing Course NYC
New York, March 28th, 2012: New York University’s School of Continuing and Professional Studies will be introducing a Facebook Marketing class as part of their Digital Marketing Certificate program. This class signifies the diversification of courses offered in their digital marketing program. With 850 million users and counting, business Facebook pages are an essential element in most marketing campaigns, and is a natural class to introduce at NYU.
Trouble Selecting PPC Keywords? Do Some Searching
Keyword selection is often one of the most difficult & time-consuming aspects of launching a new paid search account. This is especially true when the target audience is a subset of a larger audience, such as an enterprise-level wireless router solution, or an enterprise-level printer. In both cases, you’re trying to reach decision-makers in IT, and you’re trying to avoid the much larger population of consumers looking for consumer routers & printers. Continue reading
Are You Over Optimizing Your Site?
Matt Cutts from Google, hinted at a recent conference panel which included Bing, that Google will be rolling out an update to their ranking factors that penalize sites that are “over optimizing”. In this video, Avinash Conda joins me in a discussion about some of the factors that may be affected with this new update. Continue reading
Blogging for Pinterest – How to Create Pinterest-Friendly Content
Pinterest broke another record in February. Now, it’s not only driving more traffic than Google+, LinkedIn, and YouTube combined – it’s driving more referral traffic to major retailers than Twitter. That means Pinterest drives more traffic through images than Twitter does through actual links.
That’s why business after business is joining Pinterest and using it to experiment as part of their social media marketing plans. Even if your business doesn’t have a Pinterest profile, chances are people have already pinned images from your site or blog whether you like it or not. (You can check for yourself by visiting pinterest.com/source/yourdomainhere.com.)
But what if it isn’t working? Continue reading
4 Ways to Ensure Enterprise SEO Success
Like a snowflake, every website is different. Excellent SEOs know that every site must be researched thoroughly and tailor their efforts to that company and vertical. The strategies used to rank smaller websites, even if they’re in low-traffic but high-competition verticals, won’t work for big companies. Enterprise SEO brings with it a set of challenges — and opportunities — different from those associated with smaller sites. Big companies and large websites require a comprehensive enterprise SEO strategy and implementation. Without an understanding of effective enterprise SEO, it’s easy to get buried in an avalanche of technical problems and ineffective efforts. Read on to find out 5 ways to ensure enterprise SEO success.
