This summer Ruben Quinones of search engine and social media agency in New York, Path Interactive, will be leading a course at NYU’s School of Continuing and Professional Studies (NYU SCPS) called Facebook Marketing. The class will take place Tuesday evenings 6:30pm-9pm from July 23rd-August 20th.
XML Sitemap Index: Are They Important?
In the edition of Path TV, Avinash Conda and Michael Stearne discuss XML sitemaps: What are they, what are they for and who cares!? Continue reading
Online Marketing for Doctors in 3 Simple Steps
Online marketing for doctors has in many ways changed drastically over the past few years. The majority of all doctor-related keywords show up associated with a specific geo-targeted location. The first 10 results for a specific doctor-related search includes local search results. When search marketers speak of a local search result, we speak of Google’s local search algorithm. That, while separate from Google’s organic search results, lists the local businesses or offices near the area in which you are searching from.
Why Younger People (or Everyone) Should Use LinkedIn More Frequently
A few weeks ago, a study was released that out of all the social networks in use among the 18-35 demographic, LinkedIn, the network designed for professionals and expanding a professional network, had a staggering 26% usage rate among young people. As one may imagine, that’s somewhat alarming. At a time where the job market in the United States is less than stellar (7.5% unemployment nationwide and 11.1 % among 18-29 year olds) building a network is important for both professional development and for finding the right kind of job. Continue reading
Path TV: Google Tag Manager
On this episode of Path TV, Avinash Conda and Michael Stearne sit down and discuss the functionality of Google Tag Manager.
Path Interactive to Present at NY Business EXPO 2013
The NY Business Expo & Summit 2013 will be taking place at the Altman Building on June 20th from 10am-6pm. The NY Business EXPO focuses on bringing together c-level executives, entrepreneurs and investors from all over the tri-state area.
Google Penguin 2.0: How Will it Affect your SEO Strategy?
On this episode of Path TV , Ruben Quinones and Avinash Conda, of Path Interactive, an NYC SEO Agency, discuss the latest version of Google’s Penguin update, which will more effectively target “spammy links” through the web.
Digital Week in Review: Fifty Billion App Store Downloads, Facebook for Google Glass and Instagram Tagged Photos
In this week’s Digital Week in Review: The App Store gets its 50 billionth download, Facebook gets its own app on Google Glass and tagged Instagram photos will now go onto your profile.
Digital Week in Review: Facebook Scholarship Opportunities for Women, LinkedIn Most Popular for Finance Professionals and Vine Releases Top 100 Videos
In this week’s Digital Week in Review: Facebook is giving scholarships to women in technology, LinkedIn is the most popular site for finance professionals and Vine releases the top 100 videos since it’s debut.
Digital Week in Review: Facebook Trusted Contacts, 7 Kinds of Digital Marketers and 6 Billion YouTube Hours
In this week’s Digital Week in Review: Facebook lets you enlist a “trusted contact” list, find out which kind of digital marketer you are, and YouTube is now clocking 6 billion hours of videos watched monthly. Continue reading
