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Path TV Episode 15 – Part two
Join guest Larry Sharpe in part two as he explains how he markets through his personal status updates via facebook.
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Targeting social media outlets is a great stand alone marketing strategy but, many times it is used in conjunction with search engine optimization.
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Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
Hearst Opening ‘Think Tank’ for Apps; MocoNews
The magazine publisher focuses more efforts on app rollout through the end of the year, by opening a “App Lab” at its NY headquarters.
The Takeaway: Traditional publishers are reinventing their roles in the digital landscape. Read the rest of this entry »
Path TV Episode 14, Watch this video as my guest Larry Sharpe discusses his successes writing effective and memorable status updates.
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Yahoo has announced its search results are now powered from Bing’s organic search results.
Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
Re-Virb: Social Network Relaunches, Hopes to Become ‘Tumblr For Entire Websites’; TechCrunch
Re-Virb is planning to take the simple features and high quality design of Tumblr to blogging platforms and apply them to the creation of ‘entire websites’.
The Takeaway: The seamless integration of social media on Re-Virb make Wordpress and Tumblr seem advanced. Read the rest of this entry »
A little off subject from our online marketing topics, but very much related to how we promote ourselves online. It is very common that the first thing you do when you meet someone in a business setting, is to give out your business card, in some cases, before there is even a conversation. I have been the beneficiary of many business cards, most I have not asked for. With my own cards, I have changed my approach. I find myself holding back on giving my business card out, an approach I have metaphorically adopted online. Watch this video as Larry Sharpe from the Neo-Sage discusses this approach when you have a stack of your own cards ready to go.
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New York, August 19th, 2010: Highly targeted traffic is the key to success for any business looking to build a brand, acquire leads, or bring in sales. Facebook is proving to be an undeniable source for such targeted traffic. However, the conversion of this traffic to leads, brand building or direct sales depends on the effectiveness of the Fan pages created for such businesses.
Ruben Quinones, Director of Sales and Social Media at New York-based agency Path Interactive and an adjunct instructor at New York University, is going to share little known tips, tricks and strategies at the Web 2.0 Expo this fall. Read the rest of this entry »
Google has evolved into much more than a search engine competing with many companies other than search.
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Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
Gap Offers 25% Discount for Foursquare; Mashable
Only valid for one day, Gap cut 25% from the prices of all the clothes in its retail stores for customers who checked in on Foursquare.
The Takeaway:Another good retail example of Foursquare adoption. Smaller retailers, should be on top of the curve. Read the rest of this entry »
