x
Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Our Blog

What's new at Path - the latest in digital from our blog

Subscribe to stay in the know

App Store Optimization Tips for SEOs (and Other Digital Marketers)

By Romain Damery, PathInteractive | December 5, 2016

Do you know how to make sure that fantastic app is actually seen? So, you or a client has created […]

Read More

Ad Age Names Path Interactive as #3 Best Place to Work in 2016

By Sarah Fonseca Dryden, PathInteractive | December 2, 2016

Many thanks to all our team members for making Path Interactive Ad Age’s #3 Best Place to Work this year. […]

Read More

Content Marketing 101: How to Set Up Buyer Personas & Create a Content Map

By Emil Mequita, PathInteractive | November 21, 2016

The First Rule of Content Marketing: Know Where the Heck You’re Going The ‘Worldwide Web’ is living up to its global […]

Read More

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

Read More

The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

Read More

The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

Read More

Mike Coppola Teaching Search Marketing Course This Summer at NYU

By Leigh Evenson, PathInteractive | July 1, 2016

Michael Coppola, CEO of New York search and social agency Path Interactive will be teaching a courses on search marketing this […]

Read More

Ruben Quinones Teaching Search Marketing Courses At NYU This Summer

By Leigh Evenson, PathInteractive | June 30, 2016

Ruben Quinones of New York City Search and Social agency Path Interactive will be teaching Search Marketing at NYU’s School […]

Read More

Keep Your Enemies Close: Things Your Competitors Can Teach You About Your Digital Marketing Campaign

By James Connell, PathInteractive | May 24, 2016

Competitor analysis is a wonderful, insightful and sometimes surprising means of learning more about your business. As a digital marketing […]

Read More