Be Wherever Your Customers Are Searching
Search engines are becoming increasingly more nuanced in how they categorize and rank websites. Consumers are seeking individualized information, and this means that their online activity is becoming highly localized. Web searchers now expect to find exactly what they want on a hyper-local level—not just in their cities, but in own neighborhoods, right down the block—as close to home as possible. Having a local SEO strategy is essential for making sure consumers that find your business when they search for the products and services you provide.
Send All the Right Signals
It starts with the basics. Search engines are paying attention to your business’ details online, whether you are or not. Don’t risk confusing search engines—and web users—with unclear or inconsistent information.
Path makes sure that all of your information, specifically your business name, address, and phone, are correct and consistent on all of the top listing directories. At any one time, your information could be appearing in Local Pack results, Carousel, Images, News, Articles, and more. With so many venues for your business information to live, it takes extra time and attention to make sure it’s accurate.
We’ll also perform onsite optimization to ensure your webpages have clear local identifications through the consistent use of titles, meta descriptions, and schema markup.
Individualized Search is Local Search
Search engine algorithms are continually evolving to serve more relevant search information at an individual level. And now more than ever, that means local, whether that’s on a search engine page ranking, an online review site, social media, or a local blog. To capitalize on this trend, and to make sure our clients don’t get passed over, we take the following steps:
- Social Media. We’ll set up a social media presence for your business to help you capture local interest. Social media activity is also a key indicator in page rank algorithms.
- Link Acquisition. We’ll network with local associations, trade associations, and other powerful allies in your area to maximize your local exposure.
- Review Programs. We’ll encourage users to leave positive reviews of your business all over the web.
You built a business worth finding. Let us help you take the next step.
