E-Commerce Campaigns that Drive Profitable Traffic
The e-commerce world is constantly changing, and Path Interactive stays on the leading edge of new techniques, platforms and tools. It’s all about driving profitable traffic to our clients’ websites, and we will use any and all of the available resources and strategies.
Wherever Your Customers Are, So are You
At Path Interactive, we take advantage of whatever platform or comparison shopping engine that allows our clients to be most competitive. Our campaigns routinely utilize Google Shopping and Amazon Product Ads, but we will advertise on Shopify, Shopzilla, Pronto or any other CSE that gets our clients’ products out in front of their customers and compels them to convert.
We specialize in developing deeply segmented e-commerce campaigns to ensure that most of your ad spend is going toward the most profitable products. What’s more, we make sure our campaigns are set up to serve your business’s actual needs. Sometimes the goal is gaining new customers, while other times it is maximizing revenue and ROI. Whatever results matter most to our clients, we adjust our strategy to deliver them.
Delivering the Right Product at the Right Price
We work with you to optimize your data feed to ensure that the right product shows for the right query at the right price. And since we are constantly watching traffic and sales data, we alert you to emerging trends in your competitive space—which products are hot, and how your offerings stack up against your competitors.
Path Interactive’s E-Commerce clients run a wide gamut of industries and sectors. We’ve delivered stunning success for retailers in fashion, beauty, sporting goods, office supplies, electronics, furniture, collectables, apparel, and home goods. Why not get in touch, and let us show you how we can drive the kind of traffic that really brings results?