Paid Search & PPC Management (SEM)

Paid search (PPC) is essential for generating immediate traffic from important keywords, and when done right it allows you to control the message on the results page

We home in on your specific customer segments – how they come to the market, how they become brand-aware, and what drives them to convert – and then we deliver targeted ads that change based upon who is doing the search. Our campaigns customize based upon their location, their device, their search path – even whether they are a current customer.

Experienced PPC management expertise is critical in the hyper-competitive landscape today. You need the right agency team that will dig deeper and go well beyond the click to drive bottom line performance.

Acquiring the first lead or sale is just the first step towards a successful business.

You need to nurture that lead in order to create a lifetime customer with higher ROI. We understand this, so we work to tie your CRM into our PPC management platforms in order to evaluate performance on the lifetime return generated by the customers we generate, not just on cost/lead or cost/new customer. This focus invariably results in search campaigns that deliver superior performance against competitors and higher profits for our clients.