Amazon Marketing Services

Amazon has grown to become the single most critical player in the digital commerce landscape.  A recent eMarketer report showed that 41% of online shoppers start and complete their purchase on Amazon.  Another 28% percent start on Google but finish on Amazon.  A full 58% of people begin their product searches on Amazon.  What all this means is simple:  if your brand isn’t performing on Amazon, you are simply out of the money.

We specialize in all aspects of Amazon account management and SEO services, from Keyword Research and Product Listing Optimization, to Catalog Optimization and Ecommerce Copywriting, to Review Management and Feedback.

Paid media buys are a crucial element of a winning Amazon Marketing plan.  When more than half of all online ecommerce transactions touch Amazon in one way or another, Amazon Sponsored Ads provide critical visibility for your products.  Path designs and implements custom-tailored campaigns that feature both Headline Search Ads and Sponsored Products Ads.  We also develop sophisticated tracking and analytics that deliver insights about customer behavior that directly translate into increased sales.

All the marketing wizardry in the world is worthless if you can’t deliver accurate orders to your customers in a timely fashion.  Path partners with our clients as a fulfillment consultant.  Whether you opt for Fulfillment By Amazon (FBA), a partnership with an outside agent, or self-service, we’ll help you isolate opportunities in your supply chain that will increase profitability and build customer loyalty.