Category: Social Media Strategy

A solid social strategy goes beyond editorial guesswork and accent wall adjacency, codifying the

factors that matter most when it comes to social success: brand identity, social aesthetic, and paid promotion strategy.

The social strategy developed for Paintzen, an emerging home services brand, delivered on all fronts — laying out recommendations for all of the vital variables outlined above, contextualizing those recommendations as part of a broader target demo and competitive landscape analysis, ensures cohesion between content and promotion strategies, and simulating the look and feel of forthcoming social content.

Though the KPI-driving capabilities of the strategy are yet to be tested, its comprehensive nature, thoughtful decision-making, and brand persona fit speak for themselves.

Paintzen – Social POV