BarnRaisers takes a detailed look at the rewards Walmart is reaping from its Facebook page. Great read for any brand considering the value of social media.
According to WOMMA, the average value of a Facebook fan is $71.84 and Walmart has 8,167,973 fans. Facebook fans of a brand are 28% more likely to continue using the brand and 41% more likely to recommend it to a friend. $71.84 is an average. It’s generally higher for well known brands.