Reading: What is the ROI of Walmart’s Facebook page? A lot by many measures

Avatar Path Interactive August 17, 2011 Category Uncategorized

BarnRaisers takes a detailed look at the rewards Walmart is reaping from its Facebook page. Great read for any brand considering the value of social media.

Walmart Facebook Fans

What is the ROI of Walmart’s Facebook page? A lot by many measures.

According to WOMMA, the average value of a Facebook fan is $71.84 and Walmart has 8,167,973 fans. Facebook fans of a brand are 28% more likely to continue using  the brand and 41% more likely to recommend it to a friend.  $71.84 is an average.  It’s generally higher for well known brands.

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