Reading: What is the ROI of Walmart’s Facebook page? A lot by many measures

Avatar Path Interactive August 17, 2011 Category Uncategorized

BarnRaisers takes a detailed look at the rewards Walmart is reaping from its Facebook page. Great read for any brand considering the value of social media.

Walmart Facebook Fans

What is the ROI of Walmart’s Facebook page? A lot by many measures.

According to WOMMA, the average value of a Facebook fan is $71.84 and Walmart has 8,167,973 fans. Facebook fans of a brand are 28% more likely to continue using  the brand and 41% more likely to recommend it to a friend.  $71.84 is an average.  It’s generally higher for well known brands.

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

Using Pinterest to Amplify Your Search and ROI

By Chalice Jones, Path Interactive September 16, 2020

As of July 2020, Pinterest has reached a milestone of drawing in 400 million monthly users.1 An audience that […]

Read More

Cómo Mejorar el E-A-T de tu Sitio Web.

By Lily Ray, Path Interactive September 9, 2020

Gran parte de mi trabajo e investigación ha estado enfocado en E-A-T: qué es, cómo funciona, cuál […]

Read More

TikTok vs. Reels: The Summer Showdown on Socials

By Melissa Hernandez, Path Interactive August 17, 2020

Time’s almost up for TikTok. Or is it?   Its future in the United States seems to be hanging by […]

Read More