Reading: 14 Best Practices for Brands to Grow their Audiences in Social Media

Avatar Path Interactive August 16, 2011 Category Uncategorized

Excellent post from Brian Solis on the challenges facing businesses seeking to succeed in the social space, and 14 ways to overcome them.

14 Best Practices for Brands to Grow their Audiences in Social Media by Brian Solis.

Businesses are realizing the importance of establishing a presence on Twitter and other vibrant social networks. In many ways, hosting a branded account is now common practice, a required extension to the push channels created through email, traditional marketing and web sites. What businesses are still learning however is that creating a channel, hosting a channel worth following, and building a loyal audience is a far greater challenge and overall investment than initially anticipated. At the same time, the realization that a shift from a push mentality to that of two-way interaction is nothing less than disruptive to the operation of business as usual.

 

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

This Year, We’re Doing Resolutions Differently

By Michael Coppola, Path Interactive January 13, 2021

As we started in on 2021, like many of you, we wondered if our typical resolutions were […]

Read More

1,000+ Winners and Losers of the December 2020 Google Core Algorithm Update

By Lily Ray, Path Interactive December 7, 2020

Updated December 15, 2020 Jump to: Methodology | Winning Categories | Losing Categories | Winning Domains | […]

Read More

What We’re Loving Lately: Our 4 Favorite SEO Tools This Month

By Bambi Frazier, Path Interactive October 29, 2020

Our support system here at Path Interactive comes by way of some SEO tools that we’re very […]

Read More