Digital Week in Review: Introducing Weighted Sort

Avatar Path Interactive August 30, 2010 Category Uncategorized

Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.

Hearst Opening ‘Think Tank’ for Apps
; MocoNews
The magazine publisher focuses more efforts on app rollout through the end of the year, by opening a “App Lab” at its NY headquarters.
The Takeaway: Traditional publishers are reinventing their roles in the digital landscape.

Facebook to Start Rolling Out New Page Width; Mashable
Facebook has begun rolling out narrower Page tabs today. The width of the tabs will be reduced from 720 pixels to 520.
The Takeaway: Better check those pages ASAP and contact your developer.

“Old Spice Guy” Ad Wins an Emmy; Mashable
Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.
The Takeaway: That such a unique ad campaign can win such a mainstream award shows how online video can be used to harness a greater customer base.

Facebook Places Creates New Marketing Value; Ignite Social Media
With the recent launch of Facebook Places, Facebook steps up as a threat/competitor to services (Foursquare and Gowalla) that previously dominated the location based applications.
The Takeaway: Start planning for how you can incorporate Facebook places into your marketing campaigns.

Introducing Weighted Sort; Google Analytics Blog
Google announced a new sorting algorithm called weighted sort. Now when you sort on a computed metric, you can weight that sort by the number of data points, bringing you the most interesting and actionable rows first.
The Takeaway: The change will add more precise insight and results for users.

Promoted Tweets Are Super Effective, Advertiser Says; TechCrunch
Online brokerage firm Zecco is one of the participants in Twitter’s Promoted Tweets program – currently in beta – and announced that the ad platform has proven to be very effective for the company to date.
The Takeaway: Once out of beta, expected Twitter’s Promoted Tweets to largely change the playing field.

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