Digital Week in Review: Introducing Weighted Sort

Avatar Path Interactive August 30, 2010 Category Uncategorized

Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.

Hearst Opening ‘Think Tank’ for Apps
; MocoNews
The magazine publisher focuses more efforts on app rollout through the end of the year, by opening a “App Lab” at its NY headquarters.
The Takeaway: Traditional publishers are reinventing their roles in the digital landscape.

Facebook to Start Rolling Out New Page Width; Mashable
Facebook has begun rolling out narrower Page tabs today. The width of the tabs will be reduced from 720 pixels to 520.
The Takeaway: Better check those pages ASAP and contact your developer.

“Old Spice Guy” Ad Wins an Emmy; Mashable
Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.
The Takeaway: That such a unique ad campaign can win such a mainstream award shows how online video can be used to harness a greater customer base.

Facebook Places Creates New Marketing Value; Ignite Social Media
With the recent launch of Facebook Places, Facebook steps up as a threat/competitor to services (Foursquare and Gowalla) that previously dominated the location based applications.
The Takeaway: Start planning for how you can incorporate Facebook places into your marketing campaigns.

Introducing Weighted Sort; Google Analytics Blog
Google announced a new sorting algorithm called weighted sort. Now when you sort on a computed metric, you can weight that sort by the number of data points, bringing you the most interesting and actionable rows first.
The Takeaway: The change will add more precise insight and results for users.

Promoted Tweets Are Super Effective, Advertiser Says; TechCrunch
Online brokerage firm Zecco is one of the participants in Twitter’s Promoted Tweets program – currently in beta – and announced that the ad platform has proven to be very effective for the company to date.
The Takeaway: Once out of beta, expected Twitter’s Promoted Tweets to largely change the playing field.

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

Sharing Digital Marketing Expertise: SEO Director, Lily Ray 2020 Conference Schedule

By Benton Olivares, Path Interactive January 24, 2020

Our SEO Director, Lily Ray, will be speaking at several conferences in the U.S. and abroad, and […]

Read More

Best GTM Uses for SEO

By Ian Pfister, Path Interactive January 9, 2020

SEOs have many tools at their disposal, and those tools can offer an overwhelming amount of opportunities—one […]

Read More

How to Generate and Implement Favicons for Brands

By Mark Davoli, Path Interactive December 19, 2019

Designers and developers are often asked to add Favicons to websites. But, most of them still use […]

Read More