Digital Week in Review: New Facebook Features Exposed

Avatar Path Interactive December 20, 2010 Category Uncategorized

New Facebook Features Exposed; CNN
Facebook accidently went live with a handful of prototype features on Thursday, including a site-wide yet short-lived overhaul of Pages. Facebook admitted to pushing features before their time. However, the features offered an interesting view on where Facebook will be headed in 2011.
The Takeaway: The new “Memories” option will serve as the historical mainframe for Facebook. Curious what you did when and with who? No need to wonder. You will soon have an area where you will be able to track all your personal history online.

Google, Myspace Renew Search Deal; Information Week
Google will continue to power MySpace search and advertising under a long-term deal that reportedly no longer includes the guaranteed payment provisions of the prior contract.
The Takeaway: With Myspace floundering over the past few years, this deal reenergizes the social media site and replaces a greater part of its value on

search.

Playable Social Games Come to Bing’s Search Results; CNET
Bing is putting social gaming into search results pages, letting users play a title without ever having to visit its specialty Bing Games site, or the publisher’s

Facebook-Memories

hosted game page on social networks like Facebook.
The Takeaway: This deal reinforces the importance of games in the social realm. Move over Farmville, social games are making their way throughout the internet.

Twitter’s Retooled Business Website Makes it Easier to Buy Ads, Promoted Content; LA Times
Twitter relaunched its business efforts last week to not only help companies more easily use the site, but also to sell more advertisements, promoted tweets, promoted trends and promoted accounts.
The Takeaway:
Tired of trying to explain what “promoted tweets” are? Thanks to Twitter’s Business web site, you no longer have to. The web site’s simple interface will make selling ads on Twitter that much easier. Start preparing your Twitter ad strategies.

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