Lessons Learned From Forbes’ Best-Ever Social Media Campaigns

Sarah Fonseca Dryden Sarah Fonseca Dryden September 14, 2011 Category Uncategorized

Forbes has a nice slide show of the “Best-Ever” social media campaigns. There were some unsurprising entries (Old Spice Guy from Old Spice, Subservient Chicken from Burger King) and some feel-good successes (Pepsi Refresh, VW’s “Fun Theory“), but there are 2 things to notice here:

Best Social Media Campaigns

1) Many of these were done several years ago, before the fast-impending age of social media marketing fatigue. It’s difficult to know if the same engagement levels would occur with these campaigns now, now that social media spaces are becoming more and more saturated by brands. For instance, we have yet to see a social marketing campaign for movies with the same level of success as The Blair Witch Project in 1999, which many say marks one of the very first-ever viral campaigns.

2) Most of these campaigns included some element of personalization. Whether it’s VitaminWater’s create-your-own-flavor campaign, BMW’s “What drives you?” graffiti contest, or OfficeMax’s Elf Yourself, the best social media campaigns usually have some element of advanced engagement. “Views” don’t always cut it; for a campaign to work, users have to be able to own it in some way. In fact, the Old Spice Guy’s biggest success was not just in video/commercial views, but through popular question-and-answer engagements on Twitter and other outlets.

In Pictures: Best-Ever Social Media Campaigns – Forbes.com

 

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

External Links and SEO: Vetting Your Sources in the Age of E-A-T

By Alec Cole, Path Interactive May 21, 2020

Just about every modern SEO knows and understands the importance of inbound links. Links have always been […]

Read More

Watch SEO Director, Lily Ray, Speak at the 2020 SEJ eSummit

By Melissa Hernandez, Path Interactive May 20, 2020

One of the largest SEO and digital marketing conferences is right around the corner—with over 5,000 people […]

Read More

550 Winners and Losers of Google’s May 2020 Core Algorithm Update

By Lily Ray, Path Interactive May 8, 2020

Updated: May 13, 2020 Jump to: Impacted Categories | Winners by % Increase | Winners by Total […]

Read More