Recently, Mashable reported the pending release of the New Version of Digg – the information congregation and popular bookmarking site. In an interview with the CEO of Digg, Jay Adelson, a little of “what’s expected ” spilled out. Although not much is known except for you to sign-up for a “first-come-first serve” testing mode for the new version, here are a few thoughts about how the possible outcomes that might affect businesses in a positive way:
Faster is better: Apart from the fact that the folks at Digg have been making some serious changes to the architecture of the site, complete with rampant hiring of over 50 engineers, the new version of Digg also plans to do away with the “Most popular on top” model. Also, users on the new Digg will be able to “Digg” anonymously. This single change can catapult the activity level at Digg from 20,000 stories submitted to more than a million with infinite categories, auto-suggestions and also support for publisher/company brand profiles.
It might be popular, but It will matter who cares: The New Digg now focuses on personalization – based on what your geographic location, age, sex, twitter profiles (whatever you type in there), retweets and what you might be sharing on Facebook, etc. In short, faster, slicker, and more personalized seems to be the new direction Digg is headed.
Digg Ads: Following the success of Facebook Ads feature, Digg is making big plans to bring in “Digg Ads”. Although Adelson isn’t writing this on stone tablets, he certainly sees a great potential thanks to the traffic streams that Digg enjoys. Of course, this isn’t really something Adelson is going to lose his sleep on, at least for a while now.
Publisher Mania: There is a lot in store for publishers. The new, revamped Digg buttons will allow your readers to “Digg” your favourite stories/posts/articles without even leaving the site. Yet another amazing feature which will really make publishers happy is the possibility to integrate comments from Digg, right underneath the stories. Using third-party services, Digg could very well position itself as a must-use content distribution vehicle.
Whether the “New Digg” can really be of value to businesses is still to be seen. Speculation is something we all can do; perhaps that’s what keeps me coming down to work so eagerly. I certainly know for sure that Digg truly has potential and the new version can do a whole lot more for businesses.