Reading: 5 Ways to Measure Social Media

Sarah Fonseca Dryden Sarah Fonseca Dryden August 26, 2011 Category Social Media

Ron Jones from ClickZ shares 5 ways to ensure that social media efforts are achieving measurable results. Because consumers are more likely to purchase goods or services from a brand they’ve engaged with, measuring the penetration of a brand’s social media influence can help show social media ROI — something every marketer struggles to do. Jones’ approach, while not groundbreaking, breaks down these measurement tools succinctly. He highlights several ways to measure brand awareness in the social sphere, share of voice and sentiment, influence (or ability to inspire action), brand engagement, and popularity. Marketers should identify the specific goals of their brand’s social media strategy, and choose the individual metrics that best fit those goals.

Measure Social Media ROI

Measuring social media can be a challenge because the medium is conversational in nature. Identify those metrics that best fit your situation and integrate them into your analytics processes. As with any analytics practice, set aside a consistent amount of time to do this and stick with it. The insights you gain from this will help you drive your social media strategy to success.

via 5 Ways to Measure Social Media | ClickZ.

Most Recent

Path Interactive Joins SourceLink

By Michael Coppola, Path Interactive January 11, 2019

This week, we announced that Path Interactive is joining SourceLink, a leading direct marketing and data management […]

Read More

The 4 Most Important Things to Keep in Mind When Planning an Influencer Marketing Campaign

By Maritza Canon-Mendieta, Path Interactive January 2, 2019

If you’re a marketer, you’ve no doubt noticed the reach and penetration of traditional advertising strategies dwindling […]

Read More

A Timeline of Google Algorithm Updates in Late 2018

By Alec Cole, Path Interactive December 6, 2018

It’s more than just Google’s August 1st update (commonly referred to as the “Medic Update”). While our […]

Read More