Reading: 5 Ways to Measure Social Media

Sarah Fonseca Dryden Sarah Fonseca Dryden August 26, 2011 Category Social Media

Ron Jones from ClickZ shares 5 ways to ensure that social media efforts are achieving measurable results. Because consumers are more likely to purchase goods or services from a brand they’ve engaged with, measuring the penetration of a brand’s social media influence can help show social media ROI — something every marketer struggles to do. Jones’ approach, while not groundbreaking, breaks down these measurement tools succinctly. He highlights several ways to measure brand awareness in the social sphere, share of voice and sentiment, influence (or ability to inspire action), brand engagement, and popularity. Marketers should identify the specific goals of their brand’s social media strategy, and choose the individual metrics that best fit those goals.

Measure Social Media ROI

Measuring social media can be a challenge because the medium is conversational in nature. Identify those metrics that best fit your situation and integrate them into your analytics processes. As with any analytics practice, set aside a consistent amount of time to do this and stick with it. The insights you gain from this will help you drive your social media strategy to success.

via 5 Ways to Measure Social Media | ClickZ.

Most Recent

Optimize Your Website’s Conversion Rate with 3 Vital Tests

By Joel Maldonado, Path Interactive April 23, 2019

No, CRO is not an over-zealous misspelling of “crow.” It’s an acronym that stands for Conversion Rate […]

Read More

Lily Ray at Brighton SEO: “Leveraging E-A-T for SEO Success”

By Sarah Fonseca Dryden, Path Interactive April 12, 2019

If you’re at Brighton SEO this week, don’t miss our SEO Director Lily Ray’s session “Leveraging E-A-T […]

Read More

Musts, Shoulds, and Nice-To-Dos When Taking Photos for Your Brand

By Chalice Jones, Path Interactive February 19, 2019

Brand positioning is an integral part of today’s world, woven into every aspect of how we make […]

Read More