Is Tumblr part of your digital marketing plan yet? Maryanne Conlin at the MediaPost blog Engage:Moms suggests that Tumblr will soon be the new blogging platform for the segment every marketer loves most: moms. Tumblr has been around since 2007, and so far the visually-striking fashion brands are the only ones to really embrace the social media/micro-blogging platform. But because Tumblr marries eye candy (photos and media) with the blogging platform so well, Conlin suggests that time-pressed moms with an interest in visual content will soon find Tumblr a richer platform on which to share. Already, ComScore reports that half of the site’s 13.4 million users have children. For brands with visual appeal (food brands, event planning services, the cosmetics industry, etc), Tumblr might be an extremely effective way to reach young parents in the coming years.
After years of figuring out and then connecting with mom bloggers, I think that Tumblr could change not only the way moms blog, but also who blogs and who reads them.