#SuperBowl Social Media Standoff: New York Takes the Cake

Sarah Fonseca Dryden Sarah Fonseca Dryden February 3, 2012 Category Social Media

New Yorkers Bash Best in Our Social Media Sentiment Analysis

On our 5th day of analyzing Super Bowl social media sentiments and general fan bashing, we’re starting to get a nice picture of how people tweet, blog, and snap their hatred of the other team and its players. Predictably, things are starting to heat up as we get closer and closer to Super Bowl Sunday and New York fans are looking unstoppable.

Fans were laying down the smack talk at a fairly equal pace for most of the week, with Patriots haters just edging out the Bostonites Sunday through Wednesday. But around Thursday evening, Patriots fans began turning up the heat on New Yorkers:

Hate-Teams-Trend-Graph

Hate-Players-Trend-Graph

But while Giants-team haters may be taking the lead, those with grudges against Tom Brady, Bill Belichick, and Rob Gronkowski have been dominating social media all week long. With peaks last Sunday night and Friday morning, it’s apparent once again that Twitter loves to hate the Brady Bunch.

hate-tom-brady-3You can see the volume of vitriol in the pie charts from the past 5 days below, as well.

Hate-Teams-Pie-ChartHate-Players-Pie ChartSo we’ve finally got a resolution to the question we set out to answer: Who talks the best trash, New England or New York? And it turns out New York Giants fans hate the Patriots more than Patriots fans hate the Giants.

We also learned that Boston’s team quarterback makes quite a handsome target, which didn’t help matters much for the Patriots. To head coach Belichick: next time, draft a quarterback who’s not quite so pretty or maritally blessed, and you may avoid some of the internet’s most colorful contempt.

Predicting Winners with Social Media

In the week running up to the Super Bowl XLVI the Patriots were losing roundly to the Giants in our smack-talk-off. Some think that social buzz volume could be an indicator of future athletic triumphs…and if that’s the case, we’ll be betting on our very own scorching, slandering, and slamming New York Giants.

Stay tuned, we’ve got one more bonus post for you coming up on Monday with a wrap-up of the weekend’s Super Bowl-related social activity and a handy infograph to show your friends!

Follow @PathInteractive or @sarahvnyc to see the latest on our study of the Super Bowl haterade parade.

Most Recent

Path Interactive Joins SourceLink

By Michael Coppola, Path Interactive January 11, 2019

This week, we announced that Path Interactive is joining SourceLink, a leading direct marketing and data management […]

Read More

The 4 Most Important Things to Keep in Mind When Planning an Influencer Marketing Campaign

By Maritza Canon-Mendieta, Path Interactive January 2, 2019

If you’re a marketer, you’ve no doubt noticed the reach and penetration of traditional advertising strategies dwindling […]

Read More

A Timeline of Google Algorithm Updates in Late 2018

By Alec Cole, Path Interactive December 6, 2018

It’s more than just Google’s August 1st update (commonly referred to as the “Medic Update”). While our […]

Read More