Pre #SuperBowl Social Buzz: Brady-Bashing Getting Out of Hand

Sarah Fonseca Dryden Sarah Fonseca Dryden February 2, 2012 Category Social Media

Pre-Super Bowl Sentiment Analysis

After taking a look at the most-talked about Super Bowl players yesterday, we’re going a little deeper to examine how much heat the top 2 players and their coaches are taking.

We chose the choicest insulting keywords from Monday’s overview (“suck,” “hate,” and “f**k”) and looked at how often they were associated with each team’s quarterback, their second-most popular player, and their coach.

Over the past 3 days, Patriots team members have taken the most heat by far. Most of this ire is directed at quarterback Tom Brady, whose last name was associated with 820 of the nastiest insults over the past week. Giants quarterback Eli Manning came in second, followed by tight end Gronkowski of the Patriots. Both coaches and Giants wide receiver Victor Cruz got off fairly easy, coming in far behind the two quarterbacks.

Super Bowl Social Media Buzz - PlayersSuper Bowl Social Media - Brady and BelichickWhile most nastiness is directed at the quarterbacks in the week preceding the Super Bowl, it’s likely that during Sunday’s game key players and coaches will get their turn to sweat under the wrath of the public. We expect to see a lot more abuses thrown at Coach Bill Belichick, for instance – a character many football fans love to hate.

Individual players aside, the team-bashing tides are starting to turn as the week progresses, with Giants fans dominating negative conversations about the Patriots yesterday. It looks like this trend might continue, so look out for quite a bit of Brady-hate to come in the next few days!

Super Bowl Social Media - Team Buzz 2/1Tomorrow, we’ll wrap up our pre-Super Bowl sentiment analysis with some nice infographics and predictions for the weekend’s big game. We’ll have to wait until Monday to see which team actually won this Super Bowl social media face-off. Stay tuned!

Day 5: Yeah, New Yorkers Really Are Rude

Follow @PathInteractive or @sarahvnyc to see the latest on our study of the Super Bowl haterade parade.

Most Recent

Time to Reassess Your Company’s Internship Program

By Jaclyn Howell, Path Interactive September 26, 2018

Why This Semester Is the Time to Reassess Your Company’s Internship Program Is your business looking to […]

Read More

Path Interactive Wins Independent Agency of the Year at the 2018 Bing Agency Awards

By Jein Funk, Path Interactive September 25, 2018

We couldn’t be more excited to announce our latest victory! Last week, Path Interactive continued its awards […]

Read More

Four Questions You Need to Ask When Starting a Web Design Project

By Jessica Malone, Path Interactive August 28, 2018

Whether you’re thinking it’s finally time to establish your online presence or are looking to refresh your […]

Read More