How Social Media Optimization (SMO) Can Help Search Engine Optimization (SEO)

Jennifer Gayadin August 31, 2010 Category Search Engine Optimization (SEO) Social Media

Targeting social media outlets is a great stand alone marketing strategy but, many times it is used in conjunction with search engine optimization.

Social Media directly impacts the search engine results. Here are three reasons how social media can help boost SEO!

social-media-optimization
1) Generate Relevant Natural Inbound Links –

A successful social media campaign can help to generate a ton of NATURAL links. This is huge deal because a lot of SEO efforts do come from linking strategies.

2) Reputation Management and Social Media Websites –

By building a series of social media site profiles you are increasing your brand awareness. This can be both a positive and a negative when it comes to managing your business. Just ask quickly as you can get ranked for your brand, other negative results can be populated

3) Ranking Organically From Social Media Websites –

Social Media sites rank extremely well on the search engines.

This is helpful for new sites trying to get off the ground and even create brand awareness. The social media sites can outrank the own site which is helpful getting referral traffic.

Most Recent

A Timeline of Google Algorithm Updates in Late 2018

By Alec Cole, Path Interactive December 6, 2018

It’s more than just Google’s August 1st update (commonly referred to as the “Medic Update”). While our […]

Read More

Leading the Way When it Comes to MarinOne Integration of Search & Social Data

By James Connell, Path Interactive November 1, 2018

We’ve never been ones to shy away from new technologies, so it should come as no surprise […]

Read More

Review Wireframes Like a Boss

By Jessica Malone, Path Interactive October 16, 2018

Understanding and Reviewing Wireframes Like a Boss Getting your organization to kick off a website redesign project […]

Read More