x
[contact-form-7 id="441" title="Contact form 1"]

Reading: A Magazine Bets on Readers Playing Tag

Fred Dintenfass August 24, 2011 Category Social Media

Magazine publishers are looking to mobile action codes to bridge the gap between offline content and online engagement. Like many major successful social media marketing campaigns, Glamour’s latest initiative paired exclusive access to a star with their own significant social following (Rihanna: 44 million Facebook fans) with attractive financial incentives from advertisers.

Social Media Magazine Publishing

In the first week after the Glamour issue hit the stands on Aug. 9, there have been 100,000 interactions, and 25,000 of those occurred in the first 24 hours, said Ms. Bowman, of Glamour. So far, fans of Glamour’s Facebook site have risen nearly 18 percent, to 385,500, she said.

A Magazine Bets on Readers Playing Tag – NYTimes.com.

Most Recent

Sprout Social vs Falcon.io – A Comparison of Social Media Publishing and Management Platforms

By Sarah Fonseca Dryden, PathInteractive | June 16, 2017

Comparing Community Management, Publishing, and Reporting Capabilities Social media marketing can be one of the most powerful tools in marketing […]

Read More

Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages

By Aurora Estrada, PathInteractive | June 13, 2017

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, but also investing […]

Read More

Path Wins Awards of Excellence and Distinction

By Jessica Malone, PathInteractive | June 5, 2017

23rd Annual Communicator Awards Path Interactive received Awards of Excellence and Distinction in the 23rd Annual Communicator Awards. The Academy […]

Read More