Reading: Some quick handy stats about social media and lead generation

Fred Dintenfass August 22, 2011 Category Social Media

Olivier Blanchard’s The Brandbuilder Blog is a consistent source of great articles on social media marketing. Blanchard favors detailed exploration of issues surrounding social media. Recent articles The 5 basic rules of calculating the value of a Facebook ‘fan’ and The petty tyrannies of social media illustrate the breadth of topics covered on The Brandbuilder.

This summary of Hubspot’s 2011 Hubspot’s “State of Inbound Marketing” report (PDF) highlights the importance of social media to both B2B and B2C brands, and how social media is replacing traditional channels as a means of lead generation.

Social media customer acquisition by channel B2B v B2C

Clearly, LinkedIn and company blogs still have more pull in B2B than the more B2C friendly Facebook and Twitter. That being said, customer acquisition numbers are strong in both B2B and B2C for all four channels mentioned above. Just because some channels work better than others doesn’t mean you shouldn’t also use others.

via Some quick handy stats about social media and lead generation. « The BrandBuilder Blog.

Most Recent

Musts, Shoulds, and Nice-To-Dos When Taking Photos for Your Brand

By Chalice Jones, Path Interactive February 19, 2019

Brand positioning is an integral part of today’s world, woven into every aspect of how we make […]

Read More

Everything You Need to Know About Google’s New Ad Formats, Improved Expanded Text Ads and Responsive Search Ads

By Nadia Vostrikov, Path Interactive February 18, 2019

Google’s Recently-Released Ad Formats Last year, Google released the Responsive Search Ad, a new ad format that […]

Read More

Path Interactive Joins SourceLink

By Michael Coppola, Path Interactive January 11, 2019

This week, we announced that Path Interactive is joining SourceLink, a leading direct marketing and data management […]

Read More