Skeptics have long harped that social media sites were a fad. This excellent and extensive infographic from Search Engine Journal shows that not only are social networking sites growing quickly, their user bases are diversifying. Social media is international, used by people of all ages, and majority of companies utilize social media for marketing and hiring. Just a few of the many fascinating stats contained within the infographic:
- More than 26% percent of American internet users use social media sites
- 1/4 Americans watch a video online every day
- 53% of employers research job candidates on social networks (and over a third found a profile proved an applicant had lied about their applications!)
- 43% of companies use blogs for marketing, 71% are on Facebook, and 59% are on Twitter
…Take a look below at the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general. It’s hard to argue that social media hasn’t changed forever how we interact and connect online.