x
[contact-form-7 id="441" title="Contact form 1"]

Reading: 14 Best Practices for Brands to Grow their Audiences in Social Media

Fred Dintenfass August 16, 2011 Category Social Media

Excellent post from Brian Solis on the challenges facing businesses seeking to succeed in the social space, and 14 ways to overcome them.

14 Best Practices for Brands to Grow their Audiences in Social Media by Brian Solis.

Businesses are realizing the importance of establishing a presence on Twitter and other vibrant social networks. In many ways, hosting a branded account is now common practice, a required extension to the push channels created through email, traditional marketing and web sites. What businesses are still learning however is that creating a channel, hosting a channel worth following, and building a loyal audience is a far greater challenge and overall investment than initially anticipated. At the same time, the realization that a shift from a push mentality to that of two-way interaction is nothing less than disruptive to the operation of business as usual.

 

Most Recent

Path Interactive Speaking at Senior Care Marketing Summit

By Leigh Evenson, PathInteractive | September 28, 2017

On October 4th 2017 Ruben Quinones, VP Client Strategy of Path Interactive, will be speaking at the Senior Care Marketing […]

Read More

Maximize Paid Search Performance: 4 Common Google AdWords Mistakes to Avoid

By Joel Maldonado, PathInteractive | September 22, 2017

Our digital media team looks at hundreds of AdWords accounts every day. As you can imagine, we’ve seen a lot […]

Read More

Path Interactive Named 2017 Winner Of Google’s Display Innovation Award in the Americas

By Sarah Fonseca Dryden, PathInteractive | August 30, 2017

Big news: we have been named the 2017 winner of the highly-coveted Google Premier Partner Award for Display Innovation across […]

Read More