Digital Week in Review: Introducing Weighted Sort

Emily Kostic August 30, 2010 Category Social Media

Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.

Hearst Opening ‘Think Tank’ for Apps
; MocoNews
The magazine publisher focuses more efforts on app rollout through the end of the year, by opening a “App Lab” at its NY headquarters.
The Takeaway: Traditional publishers are reinventing their roles in the digital landscape.

Facebook to Start Rolling Out New Page Width; Mashable
Facebook has begun rolling out narrower Page tabs today. The width of the tabs will be reduced from 720 pixels to 520.
The Takeaway: Better check those pages ASAP and contact your developer.

“Old Spice Guy” Ad Wins an Emmy; Mashable
Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.
The Takeaway: That such a unique ad campaign can win such a mainstream award shows how online video can be used to harness a greater customer base.

Facebook Places Creates New Marketing Value; Ignite Social Media
With the recent launch of Facebook Places, Facebook steps up as a threat/competitor to services (Foursquare and Gowalla) that previously dominated the location based applications.
The Takeaway: Start planning for how you can incorporate Facebook places into your marketing campaigns.

Introducing Weighted Sort; Google Analytics Blog
Google announced a new sorting algorithm called weighted sort. Now when you sort on a computed metric, you can weight that sort by the number of data points, bringing you the most interesting and actionable rows first.
The Takeaway: The change will add more precise insight and results for users.

Promoted Tweets Are Super Effective, Advertiser Says; TechCrunch
Online brokerage firm Zecco is one of the participants in Twitter’s Promoted Tweets program – currently in beta – and announced that the ad platform has proven to be very effective for the company to date.
The Takeaway: Once out of beta, expected Twitter’s Promoted Tweets to largely change the playing field.

Most Recent

Path Interactive Wins Independent Agency of the Year at the 2018 Bing Agency Awards

By Jein Funk, Path Interactive September 25, 2018

We couldn’t be more excited to announce our latest victory! Last week, Path Interactive continued its awards […]

Read More

Four Questions You Need to Ask When Starting a Web Design Project

By Jessica Malone, Path Interactive August 28, 2018

Whether you’re thinking it’s finally time to establish your online presence or are looking to refresh your […]

Read More

Is Google My Business Cannibalizing Your Organic Traffic?

By Alec Cole, Path Interactive August 16, 2018

Major unexplained drops in organic conversions are the stuff that SEO nightmares are made of. Everyone in […]

Read More