Web Users Go Crazy Over Tiger Woods – How Golf Companies Can Reap The Benefits From SEO

Jennifer Gayadin April 15, 2010 Category Search Engine Optimization (SEO)

With all the personal turmoil Tiger Woods is facing, web searchers have become increasingly interested in the online content about renowned golfer. With the Golf Masters Tournament going on, searchers have switched their focus from Woods personal issues to his golf career according to media researcher Neilsen.

Key phrases being searched have significant volume such as “masters golf tournament”, which had a month search of over 90,000. “Masters golf” had a huge monthly search volume of 301,000. By properly using several SEO strategies, golf companies can jump on the wave of traffic and revert it to their own site.

tiger-woods-golf-masters-tournament-2010

Image Search Engine Optimization Can Help Just As Much

Companies should keep in mind that optimizing should not only be limited to on-page optimization. Image optimization can be just as helpful for traffic referrals. As stated in an earlier blog I’ve wrote, optimizing image files are quite easy. Simply name the image file with the key phrase you wish to target. Separate key phrases with dashes not underscores or spaces. Also, the key phrases should be added in an image ALT attribute and title tags. You want to keep the image and it’s description highly relevant to your website content.

Celebrity public figures can dramatically shift balance and traffic in search engines such as Google, Bing and Yahoo. A great tip to remember is that if niched keywords overlap a certain business vertical trending into celebrities – optimize for it as soon as you can and capitalize off of hot topics!

Jennifer Gayadin is a SEO Search Strategist for Path Interactive, a NYC Search Marketing Firm

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