The Growing Importance of Rich Data Formats

Avatar Path Interactive February 25, 2014 Category Search Engine Optimization (SEO)

Resource Description Framework or RDF has been around for a decade.  Effective today, the World Wide Web Consortium (W3C) announced that RDF has now become a recommendation. 

This is big news for webmasters and SEO’s since search engines have come forward and announced a universal way to markup data for better results pages.

Adding RDF to your website will allow search engines to display your data in a more visually appealing way and, in most cases, will lead to a higher CTR (click-through rate).  In this example, taken from Google’s support page, we see that multiple events become available in a search results page.

rich data formats

 

 

 

 

 

Notice that under the link to the main URL there are three site links for different events on certain dates. This can be achieved by using the provided rich snippets for events found on schema.org.

Another example of how RDF affects a site is via Reviews and Ratings. Here is another example, taken from Google’s support page, showing what a marked up review may look like in the SERPs:

 

rich data formats

 

 

 

 

The additional coding required to achieve these results are relatively easy to implement. A few extra tags surrounding your HTML are all that is required.

With real estate on the search results pages becoming increasingly more competitive, your best chance of standing out is to have something that sets you apart from the competition. Implementing RDF is a great way to get noticed.

Tell us your stories of how adding rich snippets to a website has increased traffic and CTR.

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

Sharing Digital Marketing Expertise: SEO Director, Lily Ray 2020 Conference Schedule

By Benton Olivares, Path Interactive January 24, 2020

Our SEO Director, Lily Ray, will be speaking at several conferences in the U.S. and abroad, and […]

Read More

Best GTM Uses for SEO

By Ian Pfister, Path Interactive January 9, 2020

SEOs have many tools at their disposal, and those tools can offer an overwhelming amount of opportunities—one […]

Read More

How to Generate and Implement Favicons for Brands

By Mark Davoli, Path Interactive December 19, 2019

Designers and developers are often asked to add Favicons to websites. But, most of them still use […]

Read More