SEO Image Optimization: Why It Can be Beneficial For Your Site

Jennifer Gayadin December 29, 2009 Category Search Engine Optimization (SEO)

Search engine optimization should not be limited to just your website content. Methods should be included in your images and trust me – it’s just as important!

When you optimize images it can be very beneficial for a number of reasons. When your images are properly optimize, on the main search engine tabs such as Google Images, Yahoo Images and Bing Images – it helps attract and keep visitors to your site.

How Can You Optimize Your Images for Search Engine Optimization (SEO) Value?

SEO Image Optimization

SEO Image Optimization

But how exactly can you optimize image files?

Simple – the name of the image file should be key phrases that you’re aiming to target. Don’t use underscores, instead separate the key phrases with dashes. Also, the key phrases should be added in an image ALT attribute and title tags. You want to keep the image and it’s description highly relevant to your website content.

A very interesting factor is that images can really influence a visitor psychologically. Images help draw in a visitors attention and help them remember your site via association with a specific image.

Jennifer Gayadin is a SEO Search Strategist for Path Interactive, a NYC Search Marketing Firm

Most Recent

At Path, Deep SEO and SEM Integration Drives Conversion Success

By James Connell, Path Interactive July 3, 2018

Background: Orthology Physical Therapy is a small chain of state-of-the-art sports physical therapy clinics with locations in […]

Read More

Path Interactive Nabs Best Enterprise SEO Honors at 2018 Search Engine Land Awards

By Jein Funk, Path Interactive June 21, 2018

We’re thrilled to announce that we brought home the trophy for Best Enterprise SEO Campaign at last […]

Read More

Path Interactive Nominated for Five 2018 Search Engine Land Awards

By Lily Ray, Path Interactive June 11, 2018

We are incredibly pleased to announce that Path Interactive has been nominated for an astounding five 2018 […]

Read More