Lily Ray at Brighton SEO: “Leveraging E-A-T for SEO Success”

Sarah Fonseca Dryden Sarah Fonseca Dryden April 12, 2019 Category Search Engine Optimization (SEO)

If you’re at Brighton SEO this week, don’t miss our SEO Director Lily Ray’s session “Leveraging E-A-T for SEO Success” on Friday at 2:30pm GMT (that’s 9:30am EST for all our New York friends).

Lily will be talking about practical strategies for improving your website’s expertise, authoritativeness, and trustworthiness – essential strategies for modern SEOs.

In the wake of the August 1st, 2018 Google core algorithm update which once again underlined the importance of content quality, SEOs need to be focused on optimizing more nuanced factors like authorship, reputation, copy reading levels and structure, and information sourcing. Sites in the YMYL (“your money or your life”) verticals will continue to be scrutinized more closely due to the nature of their content’s potential impact on consumers. Lily will break down exactly what search engines are looking for, how to future-proof your SEO strategies, and share some helpful case studies.

If you can’t make it across the Atlantic, get the scoop on overcoming E-A-T challenges by downloading the presentation slides here.

For more personalized help navigating recent drops in your website traffic, reach out to Path Interactive. Lily and the rest of our team of SEO specialists are happy to guide you through your next steps for getting back on Google’s good side.

Lily Ray Brighton SEO Leveraging EAT for SEO Success

You can also tweet her your questions at @lilyraynyc, where she’ll be answering all things EAT.

Most Recent

WEBINAR: Top Three Secrets of Effective Deposit Acquisition

By Benton Olivares, Path Interactive August 14, 2019

Join us on Thursday, September 5th at 11:00 AM EDT for the “Top Three Secrets of Effective […]

Read More

2019 US Search Awards Nominate Path Interactive for Best FMCG and SEO Campaign and Best Large SEO Agency

By Benton Olivares, Path Interactive August 6, 2019

Recently, US Search Awards 2019 nominated Path Interactive for Best FMCG campaign, Best SEO campaign, Best Young […]

Read More

How to Leverage FAQ Schema To Drive Traffic to Multiple Pages on Your Site

By Lily Ray, Path Interactive July 3, 2019

What is FAQ Schema and how does it work? FAQ Schema is one of the shiny new […]

Read More