Lily Ray at Brighton SEO: “Leveraging E-A-T for SEO Success”

Sarah Fonseca Dryden Sarah Fonseca Dryden April 12, 2019 Category Search Engine Optimization (SEO)

If you’re at Brighton SEO this week, don’t miss our SEO Director Lily Ray’s session “Leveraging E-A-T for SEO Success” on Friday at 2:30pm GMT (that’s 9:30am EST for all our New York friends).

Lily will be talking about practical strategies for improving your website’s expertise, authoritativeness, and trustworthiness – essential strategies for modern SEOs.

In the wake of the August 1st, 2018 Google core algorithm update which once again underlined the importance of content quality, SEOs need to be focused on optimizing more nuanced factors like authorship, reputation, copy reading levels and structure, and information sourcing. Sites in the YMYL (“your money or your life”) verticals will continue to be scrutinized more closely due to the nature of their content’s potential impact on consumers. Lily will break down exactly what search engines are looking for, how to future-proof your SEO strategies, and share some helpful case studies.

If you can’t make it across the Atlantic, get the scoop on overcoming E-A-T challenges by downloading the presentation slides here.

For more personalized help navigating recent drops in your website traffic, reach out to Path Interactive. Lily and the rest of our team of SEO specialists are happy to guide you through your next steps for getting back on Google’s good side.

Lily Ray Brighton SEO Leveraging EAT for SEO Success

You can also tweet her your questions at @lilyraynyc, where she’ll be answering all things EAT.

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

Impact of the Coronavirus (COVID-19) On Google Organic Search Visibility

By Lily Ray, Path Interactive March 19, 2020

The outbreak of the coronavirus (COVID-19) in 2020 has created global upheaval as businesses and economies shift […]

Read More

Future-Proof Your Site For Google Core Algorithm Updates

By Lily Ray, Path Interactive February 19, 2020

I spoke at SMX West in February 2020 about how to future-proof your site from Google’s core […]

Read More

Path Interactive Makes AdAge 2020 Best Places to Work List For Third Time

By Benton Olivares, Path Interactive February 18, 2020

Everyone at Path Interactive is thrilled to once again be named among AdAge’s 2020 Best Places to […]

Read More