Keyword Competition

Ruben Quinones Ruben Quinones December 22, 2011 Category Search Engine Optimization (SEO)

KEI – Keyword Effectiveness Index

Selecting the right keywords for a web page is critical element of a successful campaign strategy, however, its important to evaluate the competitiveness of key term selected.  Selecting only highly competitive terms can lead to unrealistic goals and an unbalanced approach to attain increase in traffic.  Join one of our own SEO specialists, Avinash Conda, as we explore this topic in this video.

Most Recent

Best GTM Uses for SEO

By Ian Pfister, Path Interactive January 9, 2020

SEOs have many tools at their disposal, and those tools can offer an overwhelming amount of opportunities—one […]

Read More

How to Generate and Implement Favicons for Brands

By Mark Davoli, Path Interactive December 19, 2019

Designers and developers are often asked to add Favicons to websites. But, most of them still use […]

Read More

5 Tips For Writing Killer SEO Content That Ranks

By Bambi Frazier, Path Interactive December 11, 2019

So, you spent hours upon hours writing a great piece of content on a specific subject.  It’s […]

Read More