Keyword Competition

Ruben Quinones Ruben Quinones December 22, 2011 Category Search Engine Optimization (SEO)

KEI – Keyword Effectiveness Index

Selecting the right keywords for a web page is critical element of a successful campaign strategy, however, its important to evaluate the competitiveness of key term selected.  Selecting only highly competitive terms can lead to unrealistic goals and an unbalanced approach to attain increase in traffic.  Join one of our own SEO specialists, Avinash Conda, as we explore this topic in this video.

Most Recent

EAT-ing Your Words: 6 Tips for Ensuring Google Can Trust Your Website

By Jein Funk, Path Interactive May 23, 2019

On August 1st, 2018, a new Google algorithm update — informally dubbed “Medic” — sent the SEO […]

Read More

Optimize Your Website’s Conversion Rate with 3 Vital Tests

By Joel Maldonado, Path Interactive April 23, 2019

No, CRO is not an over-zealous misspelling of “crow.” It’s an acronym that stands for Conversion Rate […]

Read More

Lily Ray at Brighton SEO: “Leveraging E-A-T for SEO Success”

By Sarah Fonseca Dryden, Path Interactive April 12, 2019

If you’re at Brighton SEO this week, don’t miss our SEO Director Lily Ray’s session “Leveraging E-A-T […]

Read More