Google E-A-T and Structured Data Infographic

June 5, 2020 Category Search Engine Optimization (SEO)

Let’s face it:E-A-T can be a confounding, complicated subject. However, it is possible to improve your website’s expertise, authoritativeness, and trustworthiness (E-A-T). Structured data is one of the most useful tools in an SEO’s arsenal to boost a site’s E-A-T. 

Our SEO Director, Lily Ray, consistently shares and publishes her findings about E-A-T and structured data via presentations and articles. The folks at Infographic Design by Easelly put together a helpful infographic which captures key points from one of her recent publications:

  • How structured data improves E-A-T
  • Implementing structured data
  • Appropriate Schema types

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