Google E-A-T and Structured Data Infographic

June 5, 2020 Category Search Engine Optimization (SEO)

Let’s face it:E-A-T can be a confounding, complicated subject. However, it is possible to improve your website’s expertise, authoritativeness, and trustworthiness (E-A-T). Structured data is one of the most useful tools in an SEO’s arsenal to boost a site’s E-A-T. 

Our SEO Director, Lily Ray, consistently shares and publishes her findings about E-A-T and structured data via presentations and articles. The folks at Infographic Design by Easelly put together a helpful infographic which captures key points from one of her recent publications:

  • How structured data improves E-A-T
  • Implementing structured data
  • Appropriate Schema types

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

Advertising in Facebook ‘Stories’: The How and Why

By Bambi Frazier, Path Interactive June 18, 2020

If you have social media, then there’s no doubt that you’ve delved into the ‘Stories’ feature on […]

Read More

2020 SEJ eSummit Slides: How to Improve Your Website’s E-A-T

By Lily Ray, Path Interactive June 2, 2020

See below for a link to Lily Ray’s presentation from the 2020 SEJ eSummit: How to Improve […]

Read More

External Links and SEO: Vetting Your Sources in the Age of E-A-T

By Alec Cole, Path Interactive May 21, 2020

Just about every modern SEO knows and understands the importance of inbound links. Links have always been […]

Read More