Five Helpful SEO Tools

Matthew Buntley January 29, 2014 Category Search Engine Optimization (SEO)

seo toolsWorking in the SEO field requires a lot of ingenuity, insight, and information. For this, you’ll mainly have to rely on your sharp skills and creative mind. While everyone who works in SEO has their own unique methods in implementing SEO tactics, there are many tools out there to help. Being a SEO and Social Marketing specialist at an SEO Agency, I’m working with multiple online tools on a day-to-day basis. Here is a list of five of my top favorite SEO tools:


Google Adwords

When researching potential keywords, it is important to take into consideration how much traffic the term gets on a monthly basis. The keyword planner portion of Google Adwords allows you to get an estimate in order to select the best keywords for your SEO strategy.

My Web Position

Once you’ve decided on your keywords, it is essential to track their progress. This site allows you to run regular and read expedited reports, keyword ranking for Google, Yahoo, and Bing, as well as analysis against competitive websites. For knowing where your keywords are ranking, My Web Position is one of the best tools.

Google Analytics

GA has many uses and benefits, the first and foremost being able to track the traffic. This allows you to easily view which SEO tactics are working, which need improving, how and where visitors arrive at your page, and a breakdown of organic, paid, and referral traffic. Google Analytics is not only helpful these days, but essential.

Conductor Searchlight

Conductor Searchlight offers many useful features, namely a detailed keyword ranking system which highlights past trend. It also alerts you to potential problems, such as whether or not the keyword in question appears in your H1 tag and meta description.  Furthermore, Conductor Searchlight collects backlinks not only for your site, but your main competitors as well. An extremely helpful site to use in day-to-day SEO management.


SEOquake is a helpful browsing tool that displays website information during a Google search. Some highlights include the Google search position, the Google ranking index, backlinks provided by SEMRush, and the Alexa rank to name a few. It’s convenient and easy to use, making it a must add for your browser. Using SEOquake, you can get a quick diagnosis of your site and the page, checking it for Meta data, robots.txt file, XML sitemap, and more.

These tools can be used as a great starting point for your SEO initiatives. If you’re still stumped on where to begin with optimizing your website, contact Path Interactive. Our search engine specialists are here to help with you SEO goals.

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