Reading: 3 Important Ecommerce Trends To Watch

Avatar Fred Dintenfass September 12, 2011 Category Search Engine Optimization (SEO)

Like Mark McGwire’s head, ecommerce is big and getting bigger:

eMarketer estimates 87.5% of US internet users ages 14 and older, or 178.5 million people, will browse or research products online this year. Of that group, 83% will make a purchase online, for a total of 148.1 million online buyers in 2011. By 2015, 170.3 million people, or 76.3% of the online population, will make a purchase on the web.

 

Though the number of online shoppers continues to climb, aided by ecommerce innovations like GroupOn, the growth rate is slowing because many consumers are already shopping online. This means online retailers — and the people doing their SEO, marketing, and development — will have to step up their game if they’re going to stay competitive. Adam Audette wrote an article last November for Search Engine Land with a number of excellent suggestions for keeping ecommerce sites competitive. Both technical and accessible, from SEOs to CEOs this is a great read for anyone involved in online retail.

eCommerce SEO Tips

Trends in ecommerce and SEO continue to surprise. Staying on top of consumer shopping behavior with discounts and free shipping, offering rich product pages and video, and embracing the coming wave of visual search, will pay dividends.

 

3 Important Ecommerce Trends To Watch.

 

Most Recent

EAT-ing Your Words: 6 Tips for Ensuring Google Can Trust Your Website

By Jein Funk, Path Interactive May 23, 2019

On August 1st, 2018, a new Google algorithm update — informally dubbed “Medic” — sent the SEO […]

Read More

Optimize Your Website’s Conversion Rate with 3 Vital Tests

By Joel Maldonado, Path Interactive April 23, 2019

No, CRO is not an over-zealous misspelling of “crow.” It’s an acronym that stands for Conversion Rate […]

Read More

Lily Ray at Brighton SEO: “Leveraging E-A-T for SEO Success”

By Sarah Fonseca Dryden, Path Interactive April 12, 2019

If you’re at Brighton SEO this week, don’t miss our SEO Director Lily Ray’s session “Leveraging E-A-T […]

Read More