550 Winners and Losers of Google’s May 2020 Core Algorithm Update

Lily Ray Lily Ray May 8, 2020 Category Search Engine Optimization (SEO)

Updated: May 13, 2020

Jump to: Impacted Categories | Winners by % Increase | Winners by Total Visibility Change | Losers by % Decrease | Losers by Total Visibility Change | Analysis

Google announced this past Monday, May 4th, 2020, that they would be rolling out a core algorithm update, as they do several times per year.

As with the past several core updates, Google’s shared this document as its main point of reference about the goals of the algorithm update. This document, “What Webmasters Should Know About Core Updates,” provides context about the update, as well as questions webmasters can consider when addressing the quality of their website content, as well as considerations around E-A-T.

Methodology

We used the Sistrix U.S. visibility index to analyze a list of 550 domains that have seen impacts from previous core algorithm updates. The visibility index provides a value for the visibility of a domain in Google’s U.S. search results. The data was pulled between Monday, May 4, 2020, and Monday, May 11, 2020.

This list of 550 sites is by no means a full list of all the websites on the internet, and there are many more websites affected by the update than the sites listed here. For that reason, this is not intended to be a list of the overall biggest winners and losers of the update. However, this sample of 550 sites can help illustrate which industries felt the biggest impact, giving us clues about the potential end goals of the May 2020 algorithm update.

What categories were impacted by this update?

As with other recent core updates, it appears that the May 2020 core algorithm update disproportionately affected YMYL (your money, your life) websites, which can directly impact users’ health, happiness, safety, well-being, or financial security.

Some examples of categories with significant changes in organic visibility:

  • nutrition and recipes
  • fitness
  • news
  • drugs, alcohol, and rehab
  • science and medical news
  • banking and finance
  • music and entertainment
  • natural medicine
  • history

Biggest Winners by % Change

DomainsGain %
addictionsandrecovery.org189.20%
medicalxpress.com134.61%
news-medical.net86.95%
whfoods.com76.35%
wbur.org76.35%
lexico.com74.62%
marijuanadoctors.com71.30%
yogainternational.com65.65%
afreesms.com61.94%
dynamicchiropractic.com60.07%
merryjane.com52.45%
beachbodyondemand.com48.88%
radaronline.com46.58%
foxbusiness.com46.18%
homeopathycenter.org44.87%
people.com39.98%
acupuncturetoday.com39.27%
drsebiscellfood.com39.06%
cbslocal.com38.35%
sweetwater.com35.57%
aging.com32.46%
abmp.com32.07%
eatthis.com31.49%
self.com31.49%
cbsnews.com31.43%
encyclopedia.com30.94%
refinery29.com29.09%
bizjournals.com26.91%
drugabuse.com25.14%
dinnerthendessert.com24.99%
hm.com24.51%
muscleandstrength.com24.42%
collider.com24.00%
marieclaire.com23.61%
inspiredtaste.net23.57%
everydayhealth.com22.59%
mdedge.com22.50%
nhsinform.scot22.06%
m.timesofindia.com21.16%
whattoexpect.com20.79%
courses.lumenlearning.com20.73%
myfitnesspal.com20.21%
farfetch.com20.06%
swimsuit.si.com20.00%
meyerdc.com20.00%
discovermagazine.com19.39%
washingtonpost.com18.81%
growweedeasy.com18.66%
questdiagnostics.com18.23%
ballotpedia.org18.12%
pinterest.com18.08%
examine.com18.00%
bettycrocker.com17.42%
tmz.com17.06%
verywellfit.com16.77%
investing.com16.53%
sugarspunrun.com16.29%
crunch.com15.97%
mosaicscience.com15.93%
rxlist.com15.90%
cookingclassy.com15.57%
menshealth.com15.57%
womenshealthmag.com15.50%
concentra.com15.19%
medpagetoday.com15.15%
thethirdwave.co14.48%
greatist.com14.05%
prevention.com13.58%
voanews.com13.36%
christianbook.com13.20%
legalmatch.com13.20%
healthlinkbc.ca12.62%
mercurynews.com12.59%
drudgereport.com11.99%
lyricstranslate.com11.89%
sfgate.com11.71%
doctoroz.com11.66%
wheresweed.com11.44%
tdameritrade.com11.32%
thefreedictionary.com11.27%
americandragon.com11.25%
asos.com11.04%
weightwatchers.com11.03%
stylecraze.com10.48%
axios.com10.19%
anytimefitness.com10.17%
intherooms.com9.95%
pharmaca.com9.85%
lifetime.life9.75%
sunrisehouse.com9.65%
potguide.com9.44%
stanfordchildrens.org9.37%
capitalone.com9.20%
drugs-forum.com9.12%
cookieandkate.com9.01%
orangetheoryfitness.com8.94%
sparkpeople.com8.92%
bodybuilding.com8.91%
drugfreeworld.org8.84%
chase.com8.76%
ulta.com8.67%
mercola.com8.62%
cigna.com8.58%
tasty.co8.32%
wtop.com8.32%
bloomingdales.com8.22%
ayurveda.com8.11%
chicagotribune.com8.10%
schwab.com7.88%
famousbirthdays.com7.59%
drjoedispenza.com7.44%
rehabspot.com7.33%
acefitness.org7.17%
hypebeast.com6.99%
aarp.org6.95%
rollingstone.com6.93%
dailyburn.com6.85%
fitbit.com6.75%
americanpregnancy.org6.68%
ytmp3.cc6.67%
epicurious.com6.59%
clevelandclinic.org6.50%
6pm.com6.42%
truthinitiative.org6.39%
hightimes.com6.02%
latimes.com6.01%
hazeldenbettyford.org5.97%
bankofamerica.com5.93%
vitaminshoppe.com5.93%
vanguard.com5.92%
popsugar.com5.87%
theherbalacademy.com5.85%
goop.com5.47%
americanexpress.com5.34%
marketwatch.com5.28%
zappos.com5.21%
psychcentral.com5.17%
dermstore.com5.16%
allbud.com5.15%
pharmacytimes.com5.09%
cnbc.com5.03%
centreofexcellence.com4.97%
hotels.com4.94%
spectrum.net4.94%
brit.co4.89%
jamesclear.com4.88%
scientificamerican.com4.65%
medicalnewstoday.com4.60%
unodc.org4.47%
yinyanghouse.com4.44%
openbible.info4.38%
fitnessblender.com4.34%
ourworldindata.org4.33%
shoecarnival.com4.19%
zamnesia.com4.08%
jcpenney.com3.94%
lowes.com3.92%
alcohol.org3.86%
forbes.com3.85%
shein.com3.83%
walgreens.com3.74%
usccb.org3.71%
wsj.com3.51%
factcheck.org3.48%
childrensmn.org3.45%
tenor.com3.33%
igg-games.com3.31%
pacsun.com3.30%
oxfordlearnersdictionaries.com3.30%
aljazeera.com3.29%
ewtn.com3.26%
money.cnn.com3.22%
cnn.com3.22%
money.usnews.com3.21%
travelocity.com3.21%
madeformums.com3.16%
webmd.com3.11%
massagebook.com3.10%
amp.irishexaminer.com3.07%
dinneratthezoo.com3.03%
muscleandfitness.com3.01%
mensjournal.com2.97%
tripsafe.org2.90%
cinemark.com2.87%
pillsbury.com2.80%
healthgrades.com2.77%
fidelity.com2.77%
soundcloud.com2.72%
yogajournal.com2.67%
imedpub.com2.66%
marthastewart.com2.62%
livestrong.com2.62%
pnc.com2.61%
harpersbazaar.com2.44%
bbc.com2.37%
naturalhealers.com2.31%
cpr.org2.21%
acatoday.org2.06%
health.com2.00%
tripadvisor.com1.99%
expedia.com1.90%
etrade.com1.86%
psychonautwiki.org1.84%
victoriassecret.com1.75%
usbank.com1.75%
nationaleatingdisorders.org1.71%
history.com1.60%
ncsl.org1.60%
wellnessmama.com1.54%
whowhatwear.com1.50%
roguefitness.com1.43%
cafedelites.com1.43%
usatoday.com1.42%
dietdoctor.com1.41%
aad.org1.39%
sallysbakingaddiction.com1.38%
addictioncampuses.com1.31%
aamc.org1.30%
www.sun-sentinel.com1.25%
alamy.com1.25%
homedepot.com1.23%
thekitchn.com1.22%
nhtsa.gov1.21%
billboard.com1.04%
nytimes.com1.02%
lorealparisusa.com0.99%
pandora.com0.95%
macys.com0.82%
healthline.com0.79%
medicinenet.com0.79%
psychiatryonline.org0.70%
tastesbetterfromscratch.com0.61%
footlocker.com0.60%
health.ny.gov0.57%
al-anon.org0.57%
investopedia.com0.56%
siriusxm.com0.48%
sitejabber.com0.48%
kidney.org0.41%
buzzfeednews.com0.40%
hopkinsmedicine.org0.32%
24hourfitness.com0.32%
buzzfeed.com0.22%
addictioncenter.com0.20%
myrecipes.com0.18%
travel.usnews.com0.17%
foodandwine.com0.17%
usnews.com0.17%
health.usnews.com0.17%
health.harvard.edu0.14%
paypal.com0.10%
booking.com0.05%
pewsocialtrends.org0.03%
cracked.com0.02%

Biggest Winners by Overall Visibility Increases

DomainsGain VI
pinterest.com44.8878
lexico.com28.0608
thefreedictionary.com17.4761
washingtonpost.com12.9389
tripadvisor.com11.2174
hotels.com6.532
webmd.com6.4333
cbsnews.com5.8198
people.com5.3153
money.cnn.com5.2032
cnn.com5.2032
forbes.com4.7207
cbslocal.com4.71
lowes.com4.5315
medicalnewstoday.com4.4441
homedepot.com4.355
expedia.com3.8126
rollingstone.com2.7894
whattoexpect.com2.6599
m.timesofindia.com2.6488
nytimes.com2.6468
everydayhealth.com2.4227
asos.com2.3446
bbc.com2.3396
latimes.com2.2635
foxbusiness.com2.2074
courses.lumenlearning.com2.1327
marketwatch.com1.8966
cnbc.com1.8806
encyclopedia.com1.8451
zappos.com1.8201
bizjournals.com1.795
clevelandclinic.org1.7921
healthline.com1.7875
marieclaire.com1.7726
collider.com1.6146
bloomingdales.com1.5557
soundcloud.com1.5038
rxlist.com1.4769
womenshealthmag.com1.4347
news-medical.net1.3948
wsj.com1.3726
ulta.com1.3706
macys.com1.3462
history.com1.3398
swimsuit.si.com1.3285
farfetch.com1.2315
bankofamerica.com1.2139
chicagotribune.com1.2031
sfgate.com1.1734
ballotpedia.org1.0814
usatoday.com1.04
investopedia.com0.9918
refinery29.com0.9858
tmz.com0.9578
aarp.org0.9407
jcpenney.com0.9363
mercurynews.com0.9092
scientificamerican.com0.8504
walgreens.com0.8475
hm.com0.8193
bettycrocker.com0.8135
nhsinform.scot0.7161
vitaminshoppe.com0.7032
eatthis.com0.6993
self.com0.6993
popsugar.com0.6977
6pm.com0.686
shoecarnival.com0.682
inspiredtaste.net0.6599
marthastewart.com0.6317
sweetwater.com0.6087
capitalone.com0.5972
billboard.com0.5827
investing.com0.5783
brit.co0.5775
famousbirthdays.com0.5539
greatist.com0.5421
cookingclassy.com0.5418
menshealth.com0.5418
healthgrades.com0.5344
money.usnews.com0.5274
travelocity.com0.5274
prevention.com0.4864
medicinenet.com0.4819
tasty.co0.4683
wtop.com0.4683
lyricstranslate.com0.4624
voanews.com0.4471
whfoods.com0.442
wbur.org0.442
epicurious.com0.442
drugabuse.com0.4362
chase.com0.433
harpersbazaar.com0.4242
discovermagazine.com0.4211
cookieandkate.com0.4036
verywellfit.com0.3802
sugarspunrun.com0.3749
stanfordchildrens.org0.3677
travel.usnews.com0.34
foodandwine.com0.34
usnews.com0.34
health.usnews.com0.34
roguefitness.com0.338
pacsun.com0.3276
oxfordlearnersdictionaries.com0.3276
bodybuilding.com0.3161
radaronline.com0.3086
christianbook.com0.3048
cigna.com0.3028
thekitchn.com0.3009
dinnerthendessert.com0.2998
americanpregnancy.org0.2991
ytmp3.cc0.2972
medicalxpress.com0.2781
aljazeera.com0.2714
legalmatch.com0.258
examine.com0.2545
tenor.com0.2532
hypebeast.com0.2474
mdedge.com0.2463
ourworldindata.org0.2412
psychcentral.com0.2285
americanexpress.com0.2282
fidelity.com0.204
health.ny.gov0.2032
usccb.org0.2001
jamesclear.com0.186
afreesms.com0.1836
muscleandstrength.com0.1827
axios.com0.1814
sallysbakingaddiction.com0.1778
vanguard.com0.1769
goop.com0.1723
myfitnesspal.com0.1714
spectrum.net0.1698
cafedelites.com0.1667
crunch.com0.1631
questdiagnostics.com0.1559
drugfreeworld.org0.1525
schwab.com0.1485
healthlinkbc.ca0.1475
stylecraze.com0.147
health.com0.1457
victoriassecret.com0.1423
dermstore.com0.136
weightwatchers.com0.1353
myrecipes.com0.1314
usbank.com0.1278
mensjournal.com0.1274
tdameritrade.com0.1143
acefitness.org0.1118
fitbit.com0.1066
yogainternational.com0.1011
medpagetoday.com0.0938
booking.com0.0898
addictionsandrecovery.org0.0876
buzzfeednews.com0.0874
pillsbury.com0.0836
dinneratthezoo.com0.0816
health.harvard.edu0.081
aad.org0.0802
pharmaca.com0.071
whowhatwear.com0.0697
openbible.info0.0688
doctoroz.com0.0656
beachbodyondemand.com0.0652
sunrisehouse.com0.061
livestrong.com0.0608
concentra.com0.0584
pandora.com0.0568
hopkinsmedicine.org0.0568
pnc.com0.0549
footlocker.com0.0544
kidney.org0.0535
drudgereport.com0.053
cinemark.com0.0522
yogajournal.com0.052
www.sun-sentinel.com0.0506
muscleandfitness.com0.0477
ncsl.org0.0471
nhtsa.gov0.0462
merryjane.com0.046
alcohol.org0.0429
dailyburn.com0.0427
buzzfeed.com0.0418
sparkpeople.com0.0415
lifetime.life0.0403
fitnessblender.com0.0381
alamy.com0.0372
mercola.com0.0369
anytimefitness.com0.0339
potguide.com0.0327
dietdoctor.com0.0321
imedpub.com0.032
aamc.org0.0298
factcheck.org0.0295
ewtn.com0.0281
pharmacytimes.com0.0279
growweedeasy.com0.0267
madeformums.com0.0265
childrensmn.org0.0261
unodc.org0.0259
lorealparisusa.com0.0251
hazeldenbettyford.org0.025
nationaleatingdisorders.org0.0239
homeopathycenter.org0.0236
acupuncturetoday.com0.0216
cpr.org0.021
hightimes.com0.0208
truthinitiative.org0.0197
abmp.com0.0195
rehabspot.com0.0179
siriusxm.com0.017
dynamicchiropractic.com0.0164
aging.com0.0161
tastesbetterfromscratch.com0.0148
amp.irishexaminer.com0.0141
etrade.com0.0136
ayurveda.com0.0124
mosaicscience.com0.0112
addictioncenter.com0.011
centreofexcellence.com0.0109
addictioncampuses.com0.0096
meyerdc.com0.0095
naturalhealers.com0.0095
wellnessmama.com0.0087
shein.com0.0086
sitejabber.com0.0085
marijuanadoctors.com0.0082
massagebook.com0.0081
orangetheoryfitness.com0.0079
thethirdwave.co0.0073
igg-games.com0.0069
allbud.com0.0058
paypal.com0.0056
24hourfitness.com0.0053
drsebiscellfood.com0.005
tripsafe.org0.0045
acatoday.org0.0045
theherbalacademy.com0.0041
intherooms.com0.004
wheresweed.com0.0039
zamnesia.com0.0037
psychiatryonline.org0.0037
drugs-forum.com0.0028
yinyanghouse.com0.0026
drjoedispenza.com0.0023
americandragon.com0.0018
al-anon.org0.0011
pewsocialtrends.org0.0009
psychonautwiki.org0.0005
cracked.com0.0001

Biggest Losers by % Change

DomainsGain %
mediaite.com-51.43%
rfi.fr-44.72%
ccn.com-39.60%
thefederalist.com-37.85%
beliefnet.com-33.46%
crystalinks.com-33.11%
buyphentermineonline247.com-32.67%
realclearpolitics.com-31.38%
nypost.com-30.30%
ayurtimes.com-29.41%
dailyverses.net-28.04%
crackhomes.com-27.64%
msnbc.com-27.22%
chordify.net-26.22%
bigthink.com-26.16%
investors.com-25.39%
grailed.com-25.26%
rateyourmusic.com-25.11%
imslp.org-24.84%
tamuseum.org-24.29%
borderlands.com-23.43%
creditkarma.com-23.25%
newsweek.com-23.09%
christianpost.com-22.91%
drweil.com-22.70%
last.fm-22.42%
mediabiasfactcheck.com-22.19%
snopes.com-22.12%
allmusic.com-22.01%
gnc.com-21.75%
fashionnova.com-21.72%
boohoo.com-21.68%
laffgaff.com-21.56%
spotify.com-21.17%
prettylittlething.us-21.07%
aginginplace.org-20.59%
theberkey.com-20.50%
historyplace.com-20.43%
manta.com-20.21%
ae.com-19.79%
nasdaq.com-19.75%
simplyrecipes.com-19.75%
thehill.com-18.56%
huffpost.com-18.50%
runtastic.com-18.44%
beachbody.com-18.34%
discogs.com-18.07%
datingadvice.com-18.05%
musixmatch.com-17.56%
songfacts.com-17.55%
kingjamesbibleonline.org-17.40%
catholic.com-16.96%
lulus.com-16.85%
vitals.com-16.38%
blueletterbible.org-15.77%
activeherb.com-15.69%
fool.com-15.67%
health-street.net-15.50%
thebalance.com-15.14%
verywellhealth.com-14.86%
iheart.com-14.79%
psycom.net-14.56%
nextluxury.com-14.46%
cheatsheet.com-14.35%
verywellmind.com-14.13%
grove.co-13.90%
thestir.cafemom.com-13.87%
horoscope.com-13.83%
nike.com-13.83%
thestreet.com-13.40%
calorieking.com-13.15%
tunein.com-13.12%
joy.land-13.03%
rd.com-12.69%
azlyrics.com-12.29%
massagemag.com-12.11%
churchofjesuschrist.org-12.05%
kellybroganmd.com-12.00%
msn.com-11.98%
musicnotes.com-11.80%
shop.lululemon.com-11.66%
catholic.org-11.63%
lululemon.com-11.62%
vox.com-11.46%
smartasset.com-11.34%
vaticannews.va-11.25%
seekingalpha.com-11.12%
trulieve.com-11.03%
chabad.org-10.75%
dailymail.co.uk-10.74%
worldstarhiphop.com-10.58%
crosswalk.com-10.23%
rollitup.org-10.21%
mycotopia.net-10.00%
ilovegrowingmarijuana.com-9.97%
fingerhut.com-9.77%
biblehub.com-9.63%
biblestudytools.com-9.62%
zocdoc.com-9.51%
bloomberg.com-9.50%
lushusa.com-9.50%
statnews.com-9.46%
saksfifthavenue.com-9.42%
cannasos.com-9.39%
lonelyplanet.com-9.37%
draxe.com-9.25%
wordhippo.com-9.04%
trulia.com-8.99%
kellymom.com-8.72%
irishtimes.com-8.28%
gap.com-8.22%
britishhomeopathic.org-8.18%
foxnews.com-8.12%
forever21.com-8.08%
elitedaily.com-8.07%
thestayathomechef.com-8.07%
pitchfork.com-7.94%
healthmarkets.com-7.94%
lyst.com-7.90%
bandcamp.com-7.89%
naturalmedicinalherbs.net-7.69%
reverb.com-7.65%
quackwatch.org-7.51%
politico.com-7.46%
bonappetit.com-7.42%
citi.com-7.33%
food.com-7.29%
express.co.uk-7.28%
onepeloton.com-7.26%
shoutmeloud.com-7.20%
urbanoutfitters.com-6.93%
alchimiaweb.com-6.80%
medicalmedium.com-6.77%
newatlas.com-6.53%
vapingdaily.com-6.40%
en.m.wikiquote.org-6.23%
hindawi.com-6.23%
psmag.com-6.20%
ultimate-guitar.com-6.16%
mayoclinic.org-6.14%
lyrics.com-5.81%
eatingdisorderhope.com-5.78%
colgate.com-5.73%
uptodate.com-5.63%
nordstromrack.com-5.60%
dea.gov-5.60%
fromyouflowers.com-5.59%
fatherly.com-5.58%
istockphoto.com-5.57%
fortune.com-5.35%
vanityfair.com-5.21%
chadd.org-5.10%
upcounsel.com-5.08%
abercrombie.com-5.05%
anthropologie.com-4.91%
mynorthwest.com-4.89%
mouthhealthy.org-4.87%
zara.com-4.86%
spendwithpennies.com-4.82%
drugs.com-4.80%
gizmodo.com-4.80%
nutritionix.com-4.77%
damndelicious.net-4.74%
chopra.com-4.64%
nymag.com-4.52%
momontimeout.com-4.51%
marijuanabreak.com-4.50%
radio.com-4.41%
who.int-4.38%
amtamassage.org-4.34%
shop.nordstrom.com-4.28%
zillow.com-4.22%
heart.org-4.20%
womansday.com-4.16%
nordstrom.com-4.15%
trovit.com-4.15%
sallybeauty.com-4.11%
rottentomatoes.com-4.10%
barrons.com-4.09%
metrolyrics.com-4.08%
shopstyle.com-4.04%
aa.org-4.02%
careersinpsychology.org-3.94%
crossfit.com-3.90%
newsmax.com-3.87%
byrdie.com-3.68%
erowid.org-3.68%
m.goodrx.com-3.58%
choosingwisely.org-3.58%
goodrx.com-3.57%
theatlantic.com-3.53%
theguardian.com-3.51%
lww.com-3.49%
patch.com-3.47%
depositaccounts.com-3.40%
teens.lovetoknow.com-3.36%
empr.com-3.33%
wjla.com-3.32%
hrblock.com-3.29%
llli.org-3.28%
intuit.com-3.27%
eatthismuch.com-3.27%
cafeastrology.com-3.26%
iheartjane.com-3.23%
oprahmag.com-3.21%
hollisterco.com-3.20%
1aauto.com-3.10%
genius.com-3.06%
leafly.com-3.04%
rankandstyle.com-3.02%
healthvermont.gov-2.96%
easeus.com-2.94%
nerdwallet.com-2.87%
cultofmac.com-2.87%
shroomery.org-2.83%
utswmed.org-2.78%
bestproducts.com-2.77%
reachout.com-2.76%
curaleaf.com-2.71%
fda.gov-2.68%
recovery.org-2.59%
thehealthy.com-2.48%
hiv.gov-2.47%
wikileaf.com-2.44%
lafitness.com-2.22%
biblegateway.com-2.21%
medscape.com-2.18%
hackspirit.com-2.14%
stockx.com-2.12%
businessinsider.com-2.09%
abcnews.go.com-2.07%
rehabs.com-2.07%
buoyhealth.com-2.06%
cvs.com-2.03%
skinnytaste.com-1.99%
health.pa.gov-1.97%
apa.org-1.97%
imdb.com-1.85%
psychologytoday.com-1.82%
travelandleisure.com-1.81%
drugrehab.com-1.74%
goodhousekeeping.com-1.64%
ameritrade.com-1.63%
hhs.gov-1.61%
uniqlo.com-1.57%
aa-intergroup.org-1.44%
bankrate.com-1.42%
adidas.com-1.42%
planetfitness.com-1.40%
pewresearch.org-1.39%
musescore.com-1.38%
bible.com-1.35%
boironusa.com-1.35%
medlineplus.gov-1.28%
childtrends.org-1.22%
studentdoctor.net-1.17%
mindbodygreen.com-1.11%
cms.gov-1.07%
emofree.com-1.07%
wellsfargo.com-1.02%
time.com-0.96%
bathandbodyworks.com-0.96%
cdc.gov-0.95%
timeout.com-0.92%
autismspeaks.org-0.89%
humana.com-0.85%
thelawofattraction.com-0.83%
nih.gov-0.79%
nbcnews.com-0.79%
chron.com-0.76%
gimmesomeoven.com-0.73%
reuters.com-0.67%
amboss.com-0.67%
sephora.com-0.60%
drugabuse.gov-0.55%
shape.com-0.54%
npr.org-0.44%
americanaddictioncenters.org-0.38%
massagetherapy.com-0.38%
newscientist.com-0.37%
fragrantica.com-0.37%
adp.com-0.36%
dsw.com-0.31%
ktar.com-0.29%
theverge.com-0.27%
mentalhelp.net-0.18%
kaiserpermanente.org-0.16%
yahoo.com-0.11%
news.yahoo.com-0.11%
finance.yahoo.com-0.11%
nerdfitness.com-0.10%

Biggest Losers by Overall Visibility Decreases

DomainsGain VI
spotify.com-39.6924
azlyrics.com-17.5941
discogs.com-14.413
nypost.com-14.2292
imdb.com-9.8057
thebalance.com-8.6403
trulia.com-8.1014
theguardian.com-7.9304
huffpost.com-7.7422
songfacts.com-7.6178
zillow.com-7.3135
rottentomatoes.com-6.634
creditkarma.com-6.3715
bloomberg.com-6.2398
lonelyplanet.com-5.8826
allmusic.com-5.7231
genius.com-5.5733
msn.com-4.8029
verywellhealth.com-4.6089
last.fm-4.521
iheart.com-4.4391
fool.com-4.3981
foxnews.com-3.6856
vox.com-3.448
dailymail.co.uk-3.4477
newsweek.com-3.2853
boohoo.com-3.0001
prettylittlething.us-2.9287
shop.nordstrom.com-2.9219
nordstrom.com-2.8333
thehill.com-2.8327
rateyourmusic.com-2.7702
lyrics.com-2.7386
theatlantic.com-2.6564
nordstromrack.com-2.6162
rd.com-2.456
nerdwallet.com-2.403
lulus.com-2.2022
fashionnova.com-2.1474
smartasset.com-2.0549
ae.com-2.0549
businessinsider.com-2.0311
cheatsheet.com-2.0176
bandcamp.com-1.9771
tunein.com-1.8401
metrolyrics.com-1.7719
politico.com-1.7563
churchofjesuschrist.org-1.6771
snopes.com-1.603
nasdaq.com-1.5228
simplyrecipes.com-1.5228
drugs.com-1.4739
wordhippo.com-1.4677
goodhousekeeping.com-1.457
pitchfork.com-1.4383
musixmatch.com-1.4173
biblestudytools.com-1.3891
gap.com-1.3483
realclearpolitics.com-1.2814
who.int-1.2773
nymag.com-1.2624
istockphoto.com-1.2516
nih.gov-1.2285
bonappetit.com-1.1936
ultimate-guitar.com-1.1219
thestreet.com-1.0925
urbanoutfitters.com-1.0661
investors.com-1.0605
abcnews.go.com-1.0481
forever21.com-0.9778
express.co.uk-0.9617
food.com-0.946
musicnotes.com-0.9423
seekingalpha.com-0.9303
medlineplus.gov-0.9079
biblehub.com-0.8785
travelandleisure.com-0.8587
cdc.gov-0.8294
saksfifthavenue.com-0.7721
ccn.com-0.7675
patch.com-0.746
catholic.org-0.731
reverb.com-0.7194
verywellmind.com-0.6964
bankrate.com-0.6818
thefederalist.com-0.6657
manta.com-0.6555
gnc.com-0.6372
nextluxury.com-0.6203
vanityfair.com-0.6157
psychologytoday.com-0.5964
datingadvice.com-0.5811
msnbc.com-0.5771
kingjamesbibleonline.org-0.5539
horoscope.com-0.5377
nike.com-0.5377
imslp.org-0.5246
en.m.wikiquote.org-0.5158
dailyverses.net-0.5092
teens.lovetoknow.com-0.5027
spendwithpennies.com-0.4934
radio.com-0.4836
heart.org-0.4833
biblegateway.com-0.475
crystalinks.com-0.4701
womansday.com-0.4674
crosswalk.com-0.4668
npr.org-0.4574
fortune.com-0.4551
lyst.com-0.4535
beliefnet.com-0.4507
vitals.com-0.4457
newatlas.com-0.4358
bigthink.com-0.428
anthropologie.com-0.4197
time.com-0.4165
byrdie.com-0.406
psycom.net-0.4031
fatherly.com-0.3961
fda.gov-0.3895
cvs.com-0.3841
intuit.com-0.366
chron.com-0.365
health.pa.gov-0.3622
grailed.com-0.3609
irishtimes.com-0.3604
oprahmag.com-0.3546
medscape.com-0.3538
statnews.com-0.338
christianpost.com-0.3269
elitedaily.com-0.3212
chabad.org-0.3121
apa.org-0.2972
timeout.com-0.2956
shop.lululemon.com-0.2956
lululemon.com-0.2947
abercrombie.com-0.2925
nbcnews.com-0.283
damndelicious.net-0.2745
lushusa.com-0.2533
m.goodrx.com-0.2461
goodrx.com-0.2457
zara.com-0.241
uptodate.com-0.2289
gizmodo.com-0.2275
drweil.com-0.227
aginginplace.org-0.2157
sallybeauty.com-0.2133
shopstyle.com-0.2086
vaticannews.va-0.2079
citi.com-0.2062
grove.co-0.202
chordify.net-0.2016
blueletterbible.org-0.1992
hhs.gov-0.1965
mediabiasfactcheck.com-0.1965
calorieking.com-0.1955
hindawi.com-0.1927
thestir.cafemom.com-0.1827
historyplace.com-0.1761
thestayathomechef.com-0.1743
theverge.com-0.1725
easeus.com-0.1714
mediaite.com-0.1712
barrons.com-0.1654
bestproducts.com-0.1653
runtastic.com-0.1646
colgate.com-0.1576
pewresearch.org-0.1509
mouthhealthy.org-0.1475
catholic.com-0.1468
wellsfargo.com-0.145
zocdoc.com-0.1447
rfi.fr-0.1447
momontimeout.com-0.1398
sephora.com-0.1395
upcounsel.com-0.1383
lww.com-0.1349
fromyouflowers.com-0.1309
mayoclinic.org-0.1302
kellymom.com-0.1273
hrblock.com-0.1269
tamuseum.org-0.1259
reuters.com-0.1211
leafly.com-0.1189
laffgaff.com-0.1142
draxe.com-0.103
borderlands.com-0.098
adidas.com-0.0906
yahoo.com-0.0842
news.yahoo.com-0.0842
finance.yahoo.com-0.0842
hollisterco.com-0.0828
dea.gov-0.0755
shoutmeloud.com-0.0747
cafeastrology.com-0.074
fingerhut.com-0.0707
skinnytaste.com-0.0699
1aauto.com-0.0696
psmag.com-0.0687
uniqlo.com-0.063
dsw.com-0.0566
cms.gov-0.0556
healthmarkets.com-0.0549
mynorthwest.com-0.0523
reachout.com-0.0443
bathandbodyworks.com-0.0441
crossfit.com-0.044
stockx.com-0.0434
eatingdisorderhope.com-0.043
thehealthy.com-0.0429
drugabuse.gov-0.0426
trovit.com-0.0425
depositaccounts.com-0.0423
shape.com-0.0403
hiv.gov-0.04
utswmed.org-0.0397
joy.land-0.0383
gimmesomeoven.com-0.038
trulieve.com-0.0378
musescore.com-0.0371
drugrehab.com-0.0371
bible.com-0.0363
aa.org-0.0353
onepeloton.com-0.0327
nutritionix.com-0.0319
rankandstyle.com-0.0315
careersinpsychology.org-0.0287
buyphentermineonline247.com-0.0278
rehabs.com-0.0276
newscientist.com-0.0266
ilovegrowingmarijuana.com-0.0266
wjla.com-0.0264
health-street.net-0.0254
empr.com-0.0242
chopra.com-0.0242
crackhomes.com-0.0225
hackspirit.com-0.0219
theberkey.com-0.0206
llli.org-0.018
chadd.org-0.0179
amtamassage.org-0.0174
mindbodygreen.com-0.0152
britishhomeopathic.org-0.015
humana.com-0.0149
choosingwisely.org-0.0147
autismspeaks.org-0.014
quackwatch.org-0.0138
eatthismuch.com-0.0135
americanaddictioncenters.org-0.0125
massagemag.com-0.0124
planetfitness.com-0.0123
newsmax.com-0.0113
cultofmac.com-0.0111
healthvermont.gov-0.0111
rollitup.org-0.0106
beachbody.com-0.0104
marijuanabreak.com-0.0101
fragrantica.com-0.01
worldstarhiphop.com-0.0086
recovery.org-0.0085
childtrends.org-0.0069
kaiserpermanente.org-0.0063
studentdoctor.net-0.0057
adp.com-0.0056
cannasos.com-0.0052
wikileaf.com-0.0051
curaleaf.com-0.0043
buoyhealth.com-0.004
thelawofattraction.com-0.0034
ktar.com-0.0033
vapingdaily.com-0.0033
activeherb.com-0.0032
medicalmedium.com-0.0031
amboss.com-0.0029
aa-intergroup.org-0.0027
ameritrade.com-0.0026
iheartjane.com-0.0024
ayurtimes.com-0.002
boironusa.com-0.0018
kellybroganmd.com-0.0018
lafitness.com-0.0017
erowid.org-0.0017
alchimiaweb.com-0.0017
nerdfitness.com-0.0014
mentalhelp.net-0.0012
shroomery.org-0.0007
emofree.com-0.0004
massagetherapy.com-0.0002
naturalmedicinalherbs.net-0.0001
mycotopia.net-0.0001

Analysis

One of the most noticeable trends from the May 2020 core update is the reversal of sites that had seen big gains as the results of prior updates. Below are some examples:

Whfoods.com saw a big visibility drop during the January 2020 core update, but began to see a reversal during this week’s May update.

whfoods.com

Similarly, addictionsandrecovery.com also saw a big uptick after declining during the January core update.

addictionsandrecovery.com

Another example of a site seeing a reversal is medicalxpress.com, which publishes health and medical news.

There are many more examples of similar reversals where these came from.

Something else to consider:

Analyzing the organic visibility of sites can be challenging in the context of all the changes to search behavior and search results we have seen as a result of the coronavirus.

For example, homedepot.com saw the biggest overall visibility increase this week, but it had already been surging in visibility due to the coronavirus.

Conclusion

This update only rolled out a few days ago, so we will continue to feel its impact for weeks to come. But so far, there are clear patterns that the May 2020 Core Update appears to have had a disproportionate impact on YMYL websites, and is showing big reversals in organic visibility from prior core updates across many domains.

Stay tuned for further analysis of the May 2020 core update, as well as our continued analysis of changes in search behavior due to coronavirus.

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