The Future of SEO

Avatar Sara Molnick October 23, 2013 Category Search Engine Optimization (SEO)

“What is the future of SEO?” Ruben Quinones of Path Interactive asks. Avinash Conda, former Search and Social Strategist at Path Interactive, a NYC-based Digital Marketing Agency, believes that SEO will change based upon how people are searching.

This concept goes hand-in-hand with Google’s latest Hummingbird update, released a couple of weeks ago. The Hummingbird update is designed to process conversational queries. For example, “What’s the closest place to buy the iPhone 5s to my home?” would be a conversational query. With the new Hummingbird update, Google is now more equipped to answer those questions in a conversational way. Avinash also believes that mobile search will take over desktop search. Now that a website can be built under responsive design, it is even more important for web developers to focus on building sites for all types of devices by utilizing this tool.

Ruben believes that although “content is king”, content must now be more relevant than ever. All in, the future of SEO will involve a combination of responsive design + relevant content.

Tune in to our next episode of Path TV for the discussion of the future of SEO.

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