Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point […]

On December 6th as a part of the Path Cares initiative, Path Interactive hosted its first intro […]

For people who work in search engine marketing, monthly reporting can be either a grim or a […]

On October 8 and 9, 2014, a number of Path Interactive team members had the opportunity to […]

My initial introduction to SEO started like many probably do with a simple search of “how to […]

With the recent announcement by Google that sites using a SSL certificate will be viewed more favorably […]

Coming in as an SEO & Social Media Intern at Path, I was not a marketing expert […]

Call tracking is a big part of performance marketing. Businesses that are able to track offline leads […]

Have you noticed a significant change in the index status in Google Webmaster Tools? Don’t worry, there […]