Reading: 5 Reasons Why Brand Marketers Should Use Search Retargeting

Avatar Path Interactive August 25, 2011 Category Paid Search (PPC)

Search Engine Land‘s Frost Prioleau explains how search retargeting, also known as remarketing, supercharges your PPC campaigns. Roughly 98% of visitors to your website will leave without converting. Remarketing serves display ads to those visitors on other sites, keeping your brand top of mind and offering more opportunities for messaging. Prioleau writes that retargeting offers access to consumers at the top of the purchase funnel, but the real value of remarketing is connecting with visitors in the middle or bottom of the funnel. Any target of a remarketing campaign is already interested enough in your services that they have either searched for your service or visited your site.

Why Use Search RetargetingSearch retargeting allows you to marry your existing keyword lists with relevant banner ads to target consumers who have demonstrated interest in a particular offering, and search retargeting enables you to continue the conversation with prospective customers beyond the search engines.

5 Reasons Why Brand Marketers Should Use Search Retargeting.

 

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

1,000+ Winners and Losers of the December 2020 Google Core Algorithm Update

By Lily Ray, Path Interactive December 7, 2020

Updated December 15, 2020 Jump to: Methodology | Winning Categories | Losing Categories | Winning Domains | […]

Read More

What We’re Loving Lately: Our 4 Favorite SEO Tools This Month

By Bambi Frazier, Path Interactive October 29, 2020

Our support system here at Path Interactive comes by way of some SEO tools that we’re very […]

Read More

DX Marketing Joins Our Team, Bringing Advanced Audience Targeting Capabilities

By Sarah Fonseca Dryden, Path Interactive October 20, 2020

We’re excited to announce that DX Marketing (DXM) is joining our team, thanks to a strategic acquisition […]

Read More