Reading: 5 Reasons Why Brand Marketers Should Use Search Retargeting

Fred Dintenfass August 25, 2011 Category Paid Search (PPC)

Search Engine Land‘s Frost Prioleau explains how search retargeting, also known as remarketing, supercharges your PPC campaigns. Roughly 98% of visitors to your website will leave without converting. Remarketing serves display ads to those visitors on other sites, keeping your brand top of mind and offering more opportunities for messaging. Prioleau writes that retargeting offers access to consumers at the top of the purchase funnel, but the real value of remarketing is connecting with visitors in the middle or bottom of the funnel. Any target of a remarketing campaign is already interested enough in your services that they have either searched for your service or visited your site.

Why Use Search RetargetingSearch retargeting allows you to marry your existing keyword lists with relevant banner ads to target consumers who have demonstrated interest in a particular offering, and search retargeting enables you to continue the conversation with prospective customers beyond the search engines.

5 Reasons Why Brand Marketers Should Use Search Retargeting.

 

Most Recent

Path Interactive Nabs Silver in 2017 Davey Awards

By Sarah Fonseca Dryden, Path Interactive January 10, 2018

Time to add another trophy to our mantle! Path Interactive has brought home a Silver title in […]

Read More

Path Interactive Named #4 on 2017 Crain’s Best Places to Work in NYC

By Michael Coppola, Path Interactive December 7, 2017

NEW YORK, December 5th, 2017 –  Path Interactive has been named the #4 best place to work […]

Read More

Path Interactive Tops Ad Age Best Places to Work List for Second Year in a Row

By Sarah Fonseca Dryden, Path Interactive November 28, 2017

NEW YORK, November 17, 2017 – Digital marketing agency Path Interactive has once again taken home top […]

Read More