Reading: Mobile website optimization now factors into mobile search ads quality

Fred Dintenfass September 28, 2011 Category Paid Search (PPC)

Google is responding to the surge in mobile web traffic by adding website optimization to the list of factors it uses to serve mobile ads. According to Google, paid search campaigns utilizing mobile-optimized pages, “will generally drive more mobile traffic at a lower cost. ”

Google Mobile Ads Optimization

Mobile internet usage is growing at an astonishing rate. According to Cisco’s Global Mobile Data Traffic Forecast, global mobile data traffic will increase by a factor of 26 by 2015. That’s a jump from 0.24 exabytes per month (in 2010), to 6.3 exabytes per month. (An exabyte is 1 billion GB). Cisco’s report also projects the number of users only surfing the web via mobile device will swell to more than 780 million by 2015.

Some takeaways from the article:

  • 61% of users are unlikely to return to a website that they had trouble accessing from their phone
  • Last year, we [Google] began to limit ad serving on high-end mobile devices if they pointed to landing pages with Flash-heavy content
  • Ads that have mobile optimized landing pages will perform better in AdWords

Mobile website optimization now factors into mobile search ads quality – Google Mobile Ads Blog.

Most Recent

Data Mining in SEO: How Big Data Conquered Search

By Jein Funk, Path Interactive January 30, 2018

Big Data, data mining, Big Data mining. You’ve probably heard, used, and maybe even overused those buzz […]

Read More

Path Interactive Nabs Silver in 2017 Davey Awards

By Sarah Fonseca Dryden, Path Interactive January 10, 2018

Time to add another trophy to our mantle! Path Interactive has brought home a Silver title in […]

Read More

Path Interactive Named #4 on 2017 Crain’s Best Places to Work in NYC

By Michael Coppola, Path Interactive December 7, 2017

NEW YORK, December 5th, 2017 –  Path Interactive has been named the #4 best place to work […]

Read More