Reading: Mobile website optimization now factors into mobile search ads quality

Fred Dintenfass September 28, 2011 Category Paid Search (PPC)

Google is responding to the surge in mobile web traffic by adding website optimization to the list of factors it uses to serve mobile ads. According to Google, paid search campaigns utilizing mobile-optimized pages, “will generally drive more mobile traffic at a lower cost. ”

Google Mobile Ads Optimization

Mobile internet usage is growing at an astonishing rate. According to Cisco’s Global Mobile Data Traffic Forecast, global mobile data traffic will increase by a factor of 26 by 2015. That’s a jump from 0.24 exabytes per month (in 2010), to 6.3 exabytes per month. (An exabyte is 1 billion GB). Cisco’s report also projects the number of users only surfing the web via mobile device will swell to more than 780 million by 2015.

Some takeaways from the article:

  • 61% of users are unlikely to return to a website that they had trouble accessing from their phone
  • Last year, we [Google] began to limit ad serving on high-end mobile devices if they pointed to landing pages with Flash-heavy content
  • Ads that have mobile optimized landing pages will perform better in AdWords

Mobile website optimization now factors into mobile search ads quality – Google Mobile Ads Blog.

Most Recent

Review Wireframes Like a Boss

By Jessica Malone, Path Interactive October 16, 2018

Understanding and Reviewing Wireframes Like a Boss Getting your organization to kick off a website redesign project […]

Read More

Time to Reassess Your Company’s Internship Program

By Jaclyn Howell, Path Interactive September 26, 2018

Why This Semester Is the Time to Reassess Your Company’s Internship Program Is your business looking to […]

Read More

Path Interactive Wins Independent Agency of the Year at the 2018 Bing Agency Awards

By Jein Funk, Path Interactive September 25, 2018

We couldn’t be more excited to announce our latest victory! Last week, Path Interactive continued its awards […]

Read More