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Why Pay For Clicks When You Rank High Organically

Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point […]

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Top PPC Mistakes For Newbies

We’ve compiled a list of the top PPC mistakes for newbies so that you know what to […]

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Path Cares & Brooklyn On Tech Digital Marketing Workshop Recap

On December 6th as a part of the Path Cares initiative, Path Interactive hosted its first intro […]

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Get Bargain-Basement Leads Every Hour- Micro-Dimensioning for Fun & Profit

You know how you can use Dimensions to break out AdWords performance by period of time—by hour […]

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Call Tracking, Processes, and Impact On Paid Search (Part 1)

Call tracking is a big part of performance marketing. Businesses that are able to track offline leads […]

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Path Interactive to Serve on Panel at Upcoming University at Albany Event

Sara Molnick, Digital Account Coordinator at Path Interactive, will speak as a panelist at the University at […]

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4 Alternatives to Using Adwords

Google Adwords is an excellent tool for any online marketer, but it’s not the best for everyone. […]

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Tailoring Your Paid Ads to Your Niche Market

The frenzy of the holiday shopping season is upon us and Pay Per Click (PPC) marketers will […]

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Product Listing Ads: Optimizing PLAs to Promote Your Product Inventory

Want to gain better exposure for your product inventory on Google search results? Learn about why you […]

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