If you’re running an AdWords campaign with any sort of trackable conversion, make sure you’re using the […]

If your company offers a service or product that is typically purchased at frequent intervals, and if it has a long-term engagement strategy to stay top of mind, Facebook advertising is a great way to gain new customers.

adCenter’s new Ad Preview Tool is nice to have, but we wish it would do more.

While organic links provide more visitors to a site, visitors from Pay-Per-Click ads are more valuable.