Lily Ray

Melissa Hernandez Melissa Hernandez April 17, 2018 Category

Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and CPG sites. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year.

Most Recent

Four Questions You Need to Ask When Starting a Web Design Project

By Jessica Malone, Path Interactive August 28, 2018

Whether you’re thinking it’s finally time to establish your online presence or are looking to refresh your […]

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Is Google My Business Cannibalizing Your Organic Traffic?

By Alec Cole, Path Interactive August 16, 2018

Major unexplained drops in organic conversions are the stuff that SEO nightmares are made of. Everyone in […]

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Unpacking Google’s August 1st Algorithm Update: The Crack-Down on Untrustworthy Information

By Lily Ray, Path Interactive August 7, 2018

It’s no secret that the primary focus of SEO in recent years has been on “quality content”. […]

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