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James Connell

Administrator September 15, 2015 Category

James Connell joined Path Interactive in 2008 and serves as Search Director. In his role, James is instrumental in both the strategic direction and day to day operational management of the search marketing team. He provides key insights into search marketing innovations and oversees all media planning for paid search accounts.

James is a paid search management veteran, managing complex search marketing campaigns since 2003 for companies and government agencies in NYC, DC and California.

Most Recent

Zoom Out: A Big Picture Marketing Strategy

By Jaclyn Howell, PathInteractive | July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we are bogged down […]

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Sprout Social vs Falcon.io – A Comparison of Social Media Publishing and Management Platforms

By Sarah Fonseca Dryden, PathInteractive | June 16, 2017

Comparing Community Management, Publishing, and Reporting Capabilities Social media marketing can be one of the most powerful tools in marketing […]

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Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages

By Aurora Estrada, PathInteractive | June 13, 2017

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, but also investing […]

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