Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, […]
Call tracking is a big part of performance marketing. Businesses that are able to track offline leads […]
Google Adwords is an excellent tool for any online marketer, but it’s not the best for everyone. […]
Google is responding to the surge in mobile web traffic by adding website optimization to the list […]
If you’re running an AdWords campaign with any sort of trackable conversion, make sure you’re using the […]
Search Engine Land‘s Frost Prioleau explains how search retargeting, also known as remarketing, supercharges your PPC campaigns. […]
Google posted revenue of $29.3 billion in 2010, much of it coming from paid search. Search Engine […]
The new Google SERP for local queries de-emphasizes the ads on the right hand side, and will probably result in higher costs per click for ads on the top of the page.