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Not Seeing Your Ads On Bing? You’re Not Alone.

By James Connell, Path Interactive July 1, 2009

Bing tracks its users’ behavior. If it notices that a particular user tends to not click on ads, it reduces the number of ads shown to that user. Also, if a particular user conducts numerous searches on the same or similar keywords without clicking on a particular company’s ad, Bing will stop showing that company’s ad for those keywords.

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Path Interactive New Flatiron Search Marketing Office

By Michael Coppola, Path Interactive June 30, 2009

Path Interactive has moved!   Well, we finally got to getting set up in our new marketing […]

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Oh Twitter Where Art Thou?

By Michael Coppola, Path Interactive February 19, 2009

Well, obviously everywhere.  There is no surprise here that the crossover continues to move at an incredible […]

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2009 Watch List: New Generic Domain Names

By James Connell, Path Interactive February 15, 2009

On Our 2009 Watch List: New Generic Domain Names Earlier this year, the Internet Corporation for Assigned […]

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Welcome to the Path Search Marketing Blog

By Path Interactive, Path Interactive January 3, 2009

Hello and welcome to Path’s Search Engine Marketing Blog. Check back in the next few weeks as […]

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