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Optimize Your Website’s Conversion Rate with 3 Vital Tests

By Joel Maldonado, Path Interactive April 23, 2019

No, CRO is not an over-zealous misspelling of “crow.” It’s an acronym that stands for Conversion Rate […]

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Lily Ray at Brighton SEO: “Leveraging E-A-T for SEO Success”

By Sarah Fonseca Dryden, Path Interactive April 12, 2019

If you’re at Brighton SEO this week, don’t miss our SEO Director Lily Ray’s session “Leveraging E-A-T […]

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Musts, Shoulds, and Nice-To-Dos When Taking Photos for Your Brand

By Chalice Jones, Path Interactive February 19, 2019

Brand positioning is an integral part of today’s world, woven into every aspect of how we make […]

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Everything You Need to Know About Google’s New Ad Formats, Improved Expanded Text Ads and Responsive Search Ads

By Nadia Vostrikov, Path Interactive February 18, 2019

Google’s Recently-Released Ad Formats Last year, Google released the Responsive Search Ad, a new ad format that […]

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Path Interactive Joins SourceLink

By Michael Coppola, Path Interactive January 11, 2019

This week, we announced that Path Interactive is joining SourceLink, a leading direct marketing and data management […]

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The 4 Most Important Things to Keep in Mind When Planning an Influencer Marketing Campaign

By Maritza Canon-Mendieta, Path Interactive January 2, 2019

If you’re a marketer, you’ve no doubt noticed the reach and penetration of traditional advertising strategies dwindling […]

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A Timeline of Google Algorithm Updates in Late 2018

By Alec Cole, Path Interactive December 6, 2018

It’s more than just Google’s August 1st update (commonly referred to as the “Medic Update”). While our […]

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Leading the Way When it Comes to MarinOne Integration of Search & Social Data

By James Connell, Path Interactive November 1, 2018

We’ve never been ones to shy away from new technologies, so it should come as no surprise […]

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Review Wireframes Like a Boss

By Path Interactive, Path Interactive October 16, 2018

Understanding and Reviewing Wireframes Like a Boss Getting your organization to kick off a website redesign project […]

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